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Growth Manager (Product App)

Yesterday 2026/06/15
Featured
AED 11,111 - AED 14,815
Full time · Management · 3 - 7 Years of Experience
10-49 Employees · Software Development

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Job description

We are looking for a hands-on Growth Manager to lead the launch and scale of our new premium social networking and drive user migration from our old app.

This role is execution-focused. You will work directly with the CEO and product team to build growth systems, optimize funnels, and turn an existing user base into an active, monetized community. This is not a “run ads” role. This is a build, test, launch, scale role.


Core Responsibilities

1. Own Growth Strategy & Execution

  • Define and execute the growth roadmap for our app
  • Drive acquisition, activation, retention, and monetization
  • Prioritize highest-impact initiatives across product and marketing

2. Lead User Migration (Critical)

  • Own the migration strategy from our previous app to the new app
  • Design incentives, funnels, and product experiences to drive conversion
  • Work with engineering to ensure seamless onboarding and data flow

3. Product-Led Growth

  • Partner closely with Product and Engineering teams
  • Improve onboarding, UX, and conversion flows
  • Drive experimentation (A/B testing, feature launches, pricing tests)

4. Lifecycle & Retention

  • Build and optimize CRM systems:
  • Email
  • Push notifications
  • In-app messaging
  • Increase engagement, repeat purchases, and long-term retention

5. Monetization & Revenue Growth

  • Optimize pricing, packages, and subscription models
  • Increase ARPU and LTV
  • Identify new revenue opportunities within the platform

6. Data & Analytics

  • Define and track key metrics:
  • Activation rate
  • Retention (Day1, D7, D30)
  • Conversion rate
  • CAC vs LTV
  • Build dashboards and reporting systems
  • Drive decisions based on data, not assumptions


Skills

Requirements

Must-Have

  • 3–7 years experience in growth / product / startup roles
  • Experience in mobile apps, marketplaces, social networking apps, or subscription products
  • Strong understanding of: Retention and lifecycle marketing
  • Hands-on with tools (Mixpanel, Amplitude, Firebase, etc.)
  • Able to work with engineers and designers directly

Nice-to-Have

  • Experience launching a new product or feature from 0 → traction
  • Experience with user migration or reactivation campaigns
  • Hands-on. Not just strategy
  • Moves fast and executes under ambiguity
  • Data-driven decision maker
  • Strong problem solver (especially in messy situations like migration)

What Success Looks Like (First 90 Days)

  • Successful launch of app
  • Clear migration funnel from old app established
  • Measurable increase in:
  • Activated users
  • Paying users
  • Retention rates
  • Weekly growth experiments running consistently 
  • Increase in Revenue by %
This job post has been translated by AI and may contain minor differences or errors.

Preferred candidate

Years of experience
3 - 7 years
Residence location
Dubai, United Arab Emirates
Degree
Bachelor's degree / higher diploma
Career level
Management
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