Category Manager

The Category Manager is responsible for driving the growth and profitability of Crystal Sauces across all international markets outside the Americas. This role provides end-to-end accountability for global category strategy, market development, portfolio innovation, and P&L management, ensuring sustainable business growth aligned with global brand objectives.

   Strategy & Growth

•    Lead and execute the global Crystal Sauces category strategy across GCC, Europe, Africa, and Asia.

•    Define and drive the innovation pipeline, including portfolio expansion into adjacent categories and new product formats.

•    Develop long-term growth roadmaps and translate strategic priorities into actionable annual plans across distributors, SKUs, and channels. Identify and pursue co-development opportunities with QSR and HORECA partners to drive menu innovations.

Commercial & P&L

•    Own end-to-end P&L with full accountability for revenue, profitability, and budget management.

•    Manage the annual marketing budget across ATL, BTL, and digital channels.

•    Monitor market share growth and revenue performance across priority geographies. Negotiate and manage contracts with a broad network of international distributors.

Market Execution

•    Develop trade visibility guidelines, planograms, and distributor playbooks to ensure consistent brand execution.

•    Drive retail penetration and execution excellence across GCC and key international markets.

•    Ensure global brand alignment while tailoring go-to-market strategies to local market dynamics. Track and report performance against strategic and budgetary targets, adjusting plans based on competitive landscape insights.

       People & Stakeholder Management 

•    Lead, mentor, and develop cross-functional internal teams.

•    Guide distributors and agencies to ensure effective and consistent execution & Foster Collaboration across internal and external stakeholders to achieve category objectives