Sales Manager - Coops

In line with our continued growth and expansion, we are seeking an experienced and results-driven Sales Manager – Coops to lead and grow our business within Kuwait’s cooperative societies channel. This role is pivotal in driving revenue, strengthening strategic partnerships with Coops, and ensuring best-in-class execution across all outlets.

The ideal candidate will have a strong background in FMCG sales within the Coops channel, with proven expertise in managing key accounts, negotiating trade agreements, and leading high-performing teams. You will play a strategic role in shaping channel plans, maximizing in-store visibility, and delivering sustainable growth in a highly competitive market.

As part of a dynamic and collaborative organization, you will work closely with cross-functional teams including marketing, supply chain, and finance to ensure seamless execution of business plans. This role offers significant career progression opportunities and the chance to make a meaningful impact on the company’s growth in Kuwait.

Key Responsibilities

• Develop and execute the overall sales strategy for the Coops channel, ensuring alignment with business objectives and revenue targets.
• Manage and strengthen relationships with key cooperative societies, acting as the primary point of contact for all commercial discussions.
• Lead negotiations for annual agreements, pricing, promotions, listing, and shelf space to maximize sales and profitability.
• Drive sales growth by identifying new opportunities within the Coops network, including product listings, category expansion, and promotional activities.
• Monitor and analyze sales performance, KPIs, and market trends, implementing corrective actions to achieve targets.
• Collaborate with marketing teams to plan and execute effective trade promotions, in-store activations, and visibility initiatives.
• Ensure optimal product availability, merchandising standards, and execution excellence across all Coop outlets.
• Lead, coach, and develop the sales and field teams, fostering a high-performance culture and continuous improvement.
• Work closely with supply chain and logistics teams to ensure efficient stock management, forecasting accuracy, and timely replenishment.
• Conduct regular market visits to evaluate execution, gather competitive intelligence, and strengthen customer relationships.
• Prepare and present business reviews, sales reports, and strategic plans to senior management.
• Ensure compliance with company policies, trade agreements, and local market regulations within Kuwait.