Job description
Overview Of The Role:
- The Partnerships Manager is responsible for driving loyalty initiatives through strategic partnership development. With a focus on commercial strategy and marketing expertise, the role aims to enhance customer loyalty and business growth. Success factors include effective external engagement, data-driven decision-making, and collaborative execution across functions.
What You Will Do:
Strategic Partnership Development & Commercial
- Identify, engage, and nurture potential partners to build a pipeline supporting loyalty program growth.
- Develop and negotiate partnership agreements optimizing revenue potential and aligning with business objectives.
- Prepare financial models and business cases to evaluate the ROI of strategic partnerships.
- Collaborate with data and analytics teams to gather necessary data for business cases.
Marketing and Communication
- Develop integrated marketing strategies with partners to leverage mutual strengths.
- Design promotional campaigns to incentivize member participation and increase enrollment.
- Assess the effectiveness of marketing initiatives, providing insights for optimization.
- Collaborate with partners and internal teams on marketing collateral requirements.
Reporting
- Identify reporting needs and implement automated dashboards for real-time insights.
- Compile and present weekly quantitative performance reports for partners.
- Track program profitability and identify growth opportunities with finance and analytics teams.
Cross-Functional Collaboration
- Create detailed briefs for internal stakeholders on partnership objectives and strategies.
- Engage with product, technology, marketing, finance, and analytics teams for alignment.
- Lead cross-functional meetings to ensure cohesive execution of partnerships.
Skills
Required Skills To Be Successful:
- Commercial strategy development and execution.
- Advanced analytical skills and financial modeling.
- Effective partnership management and relationship building.
- Proficiency in digital marketing and member engagement strategies.
What Qualifies You For The Role:
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
- 5+ years of experience in partnership management, commercial strategy, loyalty programs, and marketing.
- Strong analytical skills with experience in financial modeling and performance analysis.
- Excellent contract negotiation, communication, and relationship management skills.
This job post has been translated by AI and may contain minor differences or errors.
