Marketing Specialist

Summary: To provide effective marketing and design support to sales and internal departments while ensuring smooth day-to-day operations. The role also involves managing the team through coaching, mentoring, and performance monitoring to meet business objectives.

Tactical

·       Support execution of marketing plans and campaigns aligned with business needs. Ensure timely delivery of creative and design requirements.

·       Artwork creation: brochures, adverts, flyers, business cards and other marketing collateral and preparing artwork for print where necessary

·       Designing and producing highly creative, impactful presentations for new business pitches

·       Create e-shot designs for e-marketing campaigns

·       Design or adjust artwork and sales documents in line with brand guidelines

·       Effectively manage multiple briefs at a time, prioritizing where necessary and providing updates where relevant

·       Work with sales and other internal departments to understand their needs

·       Provide day-to-day design and marketing support to sales and other departments. Coordinate with internal stakeholders to meet branding and communication requirements.

·       Help to plan and deliver exhibitions, events, corporate hospitality and conferences

Operational (Core)

•           Creation of promotional merchandise, show flyers, pre and post event marketing
•            Assist with writing of press releases, trade articles and case studies
•            Update website with news items, vacancies and other content via the web content management system
•             Update social media including Twitter, Facebook and LinkedIn