Performance Marketing Specialist

Paid Digital Media Execution

• Set up, manage, and optimize paid digital campaigns across platforms such as Meta, Google, TikTok, and other relevant channels.
• Monitor daily performance (ROAS, CAC, CTR, CPA) and implement continuous optimizations.
• Manage budgets, pacing, and spend allocation as per approved plans.
• Execute A/B testing for creatives, audiences, offers, and formats.

Retail Media & Marketplace Advertising

• Execute and manage advertising on retail and marketplace platforms (e.g., Noon, Ninja, pharmacy retail media systems, or similar).
• Coordinate campaign execution with internal teams and retail partners to ensure correct setup, timing, and visibility.
• Track retail media performance and support optimization and scale recommendations.

Sales Team Collaboration (Retail‑Focused)

• Work closely with the Sales team, who manage retailer relationships, to:
• Align media plans with retail priorities and sell‑in/sell‑through objectives.
• Support retail campaigns, activations, and promotional periods.
• Ensure marketing execution reflects agreed retailer calendars and commercial plans.
• Provide performance insights to Sales to support retailer discussions and planning.
• Coordinate campaign timelines to ensure smooth execution across marketing and retail operations.

📌 This role supports retail execution and performance but does not own retailer negotiations or commercial terms.

Promotions & Discount Execution

• Execute approved promotions and discount campaigns across digital and retail channels.
• Ensure accurate implementation, tracking, and reporting of promotional activity.
• Support seasonal, campaign‑based, and retailer‑specific activations.

Digital Reporting (Online)

• Check the website: See how many people visit our website and what they click on.
• Check social media: Keep track of how many likes, shares, and new followers we get.
• Check online ads: Look at how many people saw our ads and if those ads led to sales.

·        Watch the competition: Look at what other similar brands are doing online and see what we can do better.

·        Find insights: Don’t just look at numbers; explain what the numbers mean for our business.

·        Create reports: Build simple weekly or monthly reports to show what is working and what isn't.

·        Track performance: Keep an eye on how our marketing campaigns are doing every day.

Retail Reporting (In-Store)

• Track shop sales: Make a list of which items are selling fast and which ones are not.
• Check store visits: Watch how many people walk into the shop each day.
• Report on sales/deals: See if our "Buy 1 Get 1" or special store discounts actually worked.

·        Check the shelves: Report on how our products look in the store and if they are in the best spots to be seen and bought.

·        Review our discounts: See if our price cuts or special offers actually made people buy more, or if we should try a different deal.

·        Investigate sales drops: If sales go down, dig into the "why" is it because of a new competitor, a high price, or a change in what customers want