Trade marketing Supervisor

In line with our continued growth and expansion, we are seeking a Trade Marketing Supervisor in the dynamic FMCG sector who will play a crucial role in driving brand visibility and sales growth through strategic marketing initiatives. This position offers a unique opportunity to blend creativity with analytical skills, allowing you to develop and implement effective trade marketing strategies that resonate with both retailers and consumers. You will be part of a vibrant team that values innovation and collaboration, working together to enhance the brand's presence in a competitive market.

In this role, you will have the chance to nurture your professional skills and advance your career within a supportive environment. The company is committed to fostering a culture of continuous learning, providing access to training programs and mentorship that will equip you with the latest industry knowledge and best practices. Your contributions will not only impact sales performance but also position you as a key player in the company's growth trajectory.

As you engage with various stakeholders, from sales teams to external partners, you will gain invaluable insights into market trends and consumer behavior. This role is ideal for those looking to make a significant impact in the FMCG industry while developing their strategic thinking and leadership skills. Join us in shaping the future of our brand and take your career to the next level.

Responsibilities:

1. Develop and execute trade marketing plans that align with the overall marketing strategy, utilizing market research and consumer insights to drive effective campaigns that increase brand awareness.
2. Collaborate with the sales team to identify key retail opportunities and create promotional materials that highlight product features, benefits, and value propositions for targeted audiences.
3. Monitor and analyze the performance of trade marketing initiatives, utilizing data analytics tools to assess ROI and make informed decisions for future campaigns.
4. Coordinate with cross-functional teams, including supply chain and product development, to ensure timely execution of marketing strategies and alignment on product launches.
5. Build and maintain strong relationships with key retail partners, ensuring that they are well-informed about upcoming promotions, product launches, and marketing initiatives.
6. Conduct regular market visits to gather feedback from retailers and consumers, using insights to refine marketing strategies and enhance customer satisfaction.
7. Manage the trade marketing budget effectively, ensuring that all initiatives are cost-effective and contribute positively to the overall business objectives.
8. Lead and mentor junior marketing staff, providing guidance on best practices and fostering a culture of innovation within the team.
9. Stay updated on industry trends and competitor activities, leveraging this knowledge to adjust marketing strategies and maintain a competitive edge in the market.