Regional Marketing Lead - MEA

This is an individual contributor role responsible for leading marketing strategy and execution across the Middle East & Africa. The position focuses on driving go-to-market initiatives, market analysis, and commercial growth within the medical devices portfolio.

Client Details

A global medical technology company specialising in innovative, minimally invasive solutions across multiple therapeutic areas. The organisation is known for its strong R&D capabilities and commitment to improving patient outcomes worldwide.

Description
Develop and execute regional go-to-market strategies aligned with business objectivesConduct market access and opportunity assessments across MEA marketsPerform in-depth market analysis, including:
Installed base analysisCompetitive landscape evaluationPricing strategy and structure development
Identify growth opportunities to improve customer loyalty, retention, and share of walletPlan and execute integrated marketing campaigns, including conferences, workshops, and digital initiativesCreate engaging and informative marketing content and materialsManage and optimize the regional marketing budgetTrack and analyze campaign performance and ROI, adjusting strategies accordinglyCollaborate with cross-functional regional and global teams to implement product portfolio strategiesDrive branding, advertising, and promotional activities across channels


Profile

A successful Regional Marketing Lead - MEA should have:
Minimum 5+ years of progressive marketing experience within the medical devices industry (mandatory)Demonstrated expertise in:
Go-to-market strategy development and executionMarket analysis and market access frameworksCompetitive intelligence and pricing strategy development
Strong understanding of MEA healthcare markets, with exposure to multiple countries and market dynamicsExperience operating within multinational, matrixed organisations (preferred)Highly developed analytical, strategic thinking, and problem-solving capabilitiesExcellent communication, influencing, and stakeholder management skillsFluency in Arabic and English is essentialCurrently based in the UAE, with proven local market experience


Job Offer

The role offers a competitive salary and standard UAE benefits