Planning Executive - Sales S&D

Job Summary

To direct the demand planning to ensure the maximum use of available stocks consistent with efficiency, safety

and profitability.

Roles & Responsibilities

Demand planner is the main point of contact between the demand side and supply side. All communication

from the demand side (primarily sales, category marketing, trade marketing etc.) to the supply side (Supply

Planner, manufacturing, BU scheduler, etc.) must be channeled through the demand planner.

The demand planner needs to understand all aspects of demand forecasting including having a thorough

understanding of the markets that IFFCO operates within

Demand planner is responsible for managing the demand forecasting process that is the foundation for the

development of highly accurate forecasts. Demand planner facilitates the generation of detailed product mix

forecasts and captures and documents demand plan assumptions, risks, and opportunities

With Demantra being the demand planning tool of choice, the Demand Planner must utilize Demantra for

preparing baseline forecasts and for capturing any ‘lift’ data. Maintaining the Demantra planning tool,

including maintaining accurate planning data, is a fundamental responsibility

Facilitates the Demand Review meeting, the monthly meeting where head of sales, head of marketing, head

of finance and Demand Planner will arrive at the unconstrained consensus forecast for the category. Demand

Planner will be responsible for preparing all required documentation and analyses for the demand review

meeting to be a forum for meaningful and realistic forecasting decisions.

Assist in facilitating the monthly S&OP cycle including Demand Reviews, Pre-S&OP and the executive S&OP

meeting where the CEO, head of sales, head of marketing, head of finance and other senior management will

sign off the demand and supply plans. The Demand Planner facilitates preparation of required documents

and analysis for the S&OP planning cycle

Demand Planner communicates detailed sales forecast to supply planning team and works closely with

supply planning team to resolve issues and decide on tradeoffs

Demand Planner identifies and manages abnormal demand – any demand that is large and unexpected and

could be difficult to fulfill. Demand Planner will work closely with sales and supply chain to find ways to fulfill

the demand as well as understand how such demand can be better anticipated

Review the sales forecast against actual sales and provide recommendation to supply planning for any

changes required

Monitor actual sales against forecast – analyze the mean absolute percentage error to understand and

correct any root causes for items with low forecast accuracy. This is a continuous improvement process

The demand manager is expected to review the product portfolio and stocks to recommend portfolio

rationalization as well as highlight expiry risks and develop liquidation plans with the sales team

Monitoring the effectiveness of various promotions and helping the Sales and Marketing teams in designing

effective promotions

Work with Sales, Marketing and other relevant teams on New Product launches