Company Profile

At Nafas by Noor, we don't just sell perfumes; we sell "The Dream." Our brand is built entirely on sensory storytelling, memory, and emotion. We combine high-gloss, cinematic aesthetics with prestige fragrances designed specifically to solve the challenges of the Middle Eastern climate—delivering incredible longevity and sillage. We are expanding our Dubai team and seeking a true Brand Manager to elevate our status and guard our visual and psychological identity.

Job Description

As the Brand Manager for Nafas by Noor, you will be the ultimate gatekeeper of our brand equity. This is not a performance marketing role; this is a position focused entirely on brand psychology, prestige positioning, and narrative consistency across all touchpoints.

• Owning the Identity: Take full control of the Nafas brand identity, ensuring our prestige positioning is felt at every single touchpoint, from unboxing to retail presence.
• Guarding the Brand: Act as the ultimate gatekeeper for our brand guidelines. You will ensure that our tone, aesthetic, and storytelling remain 100% consistent and uncompromising.
• Contextual Hybridization Strategy: Build brand strategies rooted in the psychology of luxury, seamlessly blending sensory storytelling with the functional benefits of our fragrances.
• Narrative Translation: Oversee our copywriting and content ratio to translate our fragrances into high-end, captivating narratives.
• Cross-Functional Collaboration: Work directly with leadership to ensure the visual execution of every product launch aligns perfectly with our high-gloss, cinematic aesthetic.