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https://bayt.page.link/v1TUmrkCw1dqRip19
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Manager Marketing

30+ days ago 2026/07/20
Full time · Management
500 Employees or more · FMCG

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Job description

Understand, develop and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in Domestic markets; as consistent with the annual business plan.

For generating long term customer / consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy.

For generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales and internet etc. For developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins. For determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.

Work with R&D for formulating new products agenda and recipe cost management.

Launch New Products / New Packs / Packaging as planned.

Market share improvement and improvement in Brand Health and Value

Brand Communication & Development

Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends

Improvement of internal processes & systems

Continuously leading and driving innovation & learning

This job post has been translated by AI and may contain minor differences or errors.

Preferred candidate

Career level
Management
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