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Conversion Copywriter

30+ days ago 2026/06/29 Expires in 15 days
Full time · 1+ Years of Experience
100-499 Employees · Accounting

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Job description

A digital marketing company specializing in the Saudi market, based in Mecca, announces the need for a Conversion Copywriter to enhance its marketing team.

The role will be responsible for writing and crafting marketing content for social media platforms aimed at increasing conversion rates.


Key Responsibilities:

  • Writing conversion-focused copy for platforms such as Meta, TikTok, Snapchat, Google, and WhatsApp.
  • Creating strong and engaging hooks for visual ads and short clips.
  • Writing landing page copy, headlines, buttons, short messages, and retargeting messages.
  • Developing different ad angles based on audience, product, purchase stage, and platform.
  • Collaborating with the marketing and design team to produce actionable advertising ideas.
  • Analyzing ad performance in terms of messaging, hooks, angles, and persuasion points.
  • Optimizing ad copy based on performance results such as CTR, CVR, CPA, ROAS, hook rate, and hold rate.
  • Writing market-appropriate content for the Saudi market in terms of language, culture, buying behavior, and psychological triggers.
  • Transforming marketing ideas into clear and direct messages that lead users to take action.


Skills

  • Experience in writing marketing and conversion-focused copy.
  • Strong understanding of persuasion principles, consumer behavior, and sales messaging.
  • Ability to write professional Arabic content suitable for the Saudi market.
  • Proficiency in writing hooks, ad headlines, calls to action, and impactful short copy.
  • Understanding of digital marketing fundamentals and paid campaigns.
  • Good knowledge of advertising platforms such as Meta, TikTok, Snapchat, Google.
  • Ability to analyze ad copy performance and relate it to performance metrics.
  • Skill in simplifying messages and turning benefits into clear buying reasons.
  • Ability to work with design teams, media buying, and account management.
  • Adherence to deadlines and the ability to produce multiple ad copies for the same idea.
  • Portfolio or previous samples of ads or landing pages or sales content preferred.


This job post has been translated by AI and may contain minor differences or errors.

Preferred candidate

Years of experience
1+ years
Degree
Bachelor's degree / higher diploma
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