Sales Trainer

Job Summary:

We are seeking a dynamic and experienced Sales Trainer to elevate the performance of our automotive sales teams across a diverse portfolio of brands, including luxury, mass-market, and electric vehicles. This role focuses on developing and delivering high-impact training programs that enhance product knowledge, improve sales techniques, and support an exceptional customer experience.

Key Responsibilities:

• Design and deliver structured training programs tailored to each automotive brand and market segment.
• Enhance consultative selling, objection handling, and negotiation skills across the salesforce.
• Conduct brand-specific product training with emphasis on unique selling points and customer value.
• Facilitate hands-on training such as vehicle walkarounds, feature demonstrations, and test drive simulations.
• Promote upselling and cross-selling of accessories, warranties, and value-added services.
• Integrate digital tools and CRM systems into the training for lead nurturing and follow-up strategies.
• Provide EV-specific training (particularly for new-energy vehicles), including local infrastructure, customer concerns, and market positioning.
• Train teams on corporate and fleet sales techniques, premium client engagement, and high-net-worth relationship management.
• Monitor post-training adoption through performance assessments, role-plays, and feedback sessions.
• Customize training for Qatar's unique market dynamics, multicultural environment, and consumer behaviors.
• Drive consistent, high-quality customer experience training, focusing on service recovery and long-term loyalty.
• Evaluate training effectiveness via KPIs, employee assessments, and management feedback.
• Collaborate closely with sales management, marketing, and HR to address performance gaps and refine content.
• Contribute to special projects and support cross-functional training initiatives as needed.