Social Media Community Manager

Job Purpose:

The role of the Community Manager is to serve as a bridge between our brand and its online community. By curating engaging content, responding to inquiries, and fostering connections, the Community Manager contributes to the growth of a vibrant and loyal customer community. This role plays a pivotal part in enhancing brand visibility, driving engagement, and keeping a finger on the pulse of digital trends

Duties & Responsibilities:

• Create and execute social media and communication campaigns in alignment with marketing strategies
• Develop a comprehensive social media monthly calendar, outlining content, themes, and strategies
• Present the social media monthly calendar to the Marketing Manager for approval prior to implementation
• Provide engaging text, image, and video content for all social media and professional accounts
• Swiftly respond to comments and address customer inquiries, ensuring timely and helpful interactions
• Execute and optimize social media boosted campaigns within the budget set by the Marketing Manager
• Establish and nurture strong customer relationships through authentic engagement efforts
• Monitor and evaluate campaign performance, providing regular feedback to the Marketing Manager
• Coordinate and actively participate in events to foster community and enhance brand visibility
• Collaborate seamlessly with Marketing, PR, and Communications teams to ensure brand consistency
• Work closely with Development and Buyers departments to remain updated on new products and features
• Build connections with both current and potential customers, fostering a growing network
• Identify opportunities for social media growth and expansion
• Stay current with trends in digital technology
• Perform additional duties as assigned

Education:

Bachelor’s degree in marketing, Business Administration, or a related field

Experience:

2 - 4 years of relevant experience

Physical Effort:

Regular and normal effort related to office tasks

Work Environment:

Normal climate-controlled office working conditions and occasional sites visits to our affiliates, exhibitions participation, and occasional suppliers’ visits