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- Plan, build, and manage paid advertising campaigns across Google, Meta
(Facebook & Instagram), Snapchat, and TikTok.
- Structure campaigns following performance marketing best practices,
including campaign architecture, audience segmentation, and budget
allocation.
- Develop and manage audience targeting strategies, including prospecting,
retargeting, and lookalike audiences.
- Implement effective bidding strategies aligned with campaign objectives such
as conversions, traffic, or engagement.
- Monitor campaign performance daily and optimize based on established KPIs.
- Conduct A/B testing across creatives, audiences, and campaign structures to
continuously improve performance.
- Support the execution of email marketing, push notifications, in-app messages,
and WhatsApp campaigns.
- Assist in building and optimizing automated customer journeys and cross-
channel communication flows.
- Segment audiences based on behavioral, transactional, and lifecycle data.
- Work with CRM tools to deliver personalized, timely, and relevant messaging
to customers.
- Track and analyze campaign performance across all digital channels.
- Prepare regular performance reports with clear insights and recommendations.
- Translate data into actionable optimizations and growth opportunities.
- Work closely with creative, marketing, and ecommerce teams to align
campaign strategy and messaging.
- Provide feedback on creative performance and audience engagement trends.
- Support the digital marketing team in identifying new growth opportunities
across channels.
6. Logistics & Distribution Manager:
- Oversees team task allocation, clearly defining roles and responsibilities in
line with performance objectives.
- Ensures seamless execution of processes and effective coordination with
cross-functional teams.
- Supervises end-to-end outbound logistics operations, including the movement
of goods and materials.
- Develops and manages delivery plans to ensure accurate shipment execution
and timely delivery.
- Controls budgets, driving cost efficiency across operations.
- Leads system management initiatives and develops strategic plans, including
annual action plans and budgets.
- Monitors the proper utilization, maintenance, and inventory of all vehicles.
- Promotes continuous team development through training and capability-
building initiatives.
- Implements job rotation and cross-training programs to enhance operational
continuity and team productivity.
- Addresses and resolves critical customer issues and complaints effectively.
- Ensures accurate and up-to-date records are maintained in the system.
- Carries out additional responsibilities as assigned by the Line Manager
You'll no longer be considered for this role and your application will be removed from the employer's inbox.