Job Summary:

The Digital Executive is responsible for managing and optimising the school's digital presence across web, email, and messaging platforms to support marketing and admissions goals. This role combines hands-on technical execution with day-to-day digital marketing activity, ensuring the school's online channels are up to date, engaging, and effective.

Key areas of responsibility 

• Digital Marketing: Plan, execute, monitor, and optimise digital marketing campaigns (paid and organic) to support admissions and brand awareness goals, including social media advertising and digital content promotion.
• Email Marketing: Build, schedule, and send email campaigns and newsletters; create and enhance email designs and templates; manage email audience lists/segmentation; monitor open rates, click-through rates, and other performance metrics.
• Website Management: Maintain and update the school website with accurate, current content via the school-specific CMS in place; manage basic SEO; refresh campaign landing pages as needed.
• Messaging Platforms: Manage the school's WhatsApp messaging platform(s), including campaign messaging, automated responses/chatbots, and parent/prospective-parent communications (both automated and ad hoc).
• Digital Tools and Systems: Act as the go-to person for digital/technical needs within the MAC team, enhancing content and processes for the automated workflows across the school (admissions, enrolment, etc.), and analytics platforms (e.g. Google Analytics).
• Reporting: Track and report on digital performance metrics across all channels, providing insights and recommendations.
• Collaboration: Work closely with the wider MAC team to ensure digital activity aligns with overall marketing, admissions, and communications strategy, along with supporting cross-functionally across Academic, Accounts, Operations, and Processes teams.