Product Manager

Job Description:

Job Description – Product Manager

About the product:

Today's digitally fluent customers interact with brands through multiple touchpoints. To ensure a consistent and high-quality experience, brands need to track their digital performance across various metrics. This becomes challenging for global brands operating in multiple markets and catering to diverse languages and customer expectations. This requires a scalable, global solution.

Merkle's Digital Shelf Analytics is an award-winning, AI-powered solution built on cutting-edge technology that enables brands uncover opportunities to gain edge over competition. This helps brands improve sales, increase market share, and allocate trade funds smartly.

50+ global brands trust Merkle’s Digital Shelf Analytics to improve their performance across 500 channels in over 40 languages.

About the role:

As a Product Manager, you will be responsible for driving the development and execution of product strategies within the organization. Your primary focus will be on delivering a high-quality product that meets customer needs, drives business growth, and maintains a competitive edge in the market. You will collaborate with cross-functional teams, including engineering, architecture, sales, marketing and operations to deliver innovative and customer-centric solutions.

Key Responsibilities:

• Product Development and Execution: 
  • Work closely with engineering / architecture teams to translate product requirements into clear specifications and user stories 
  • Drive the agile development process, including sprint planning, backlog grooming, and feature prioritization 
  • Collaborate with cross-functional teams to ensure timely delivery of high-quality features and product releases 
  • Conduct user acceptance testing and gather feedback to iterate and improve the product 
• Customer Focus and Market Analysis: 
  • Develop a deep understanding of the target market and customer segments 
  • Conduct customer research, interviews, and surveys to identify pain points, gather feedback, and validate product ideas 
  • Analyse user behaviour, metrics, and data to identify areas for improvement and drive data-informed decision-making 
  • Stay updated on industry trends, emerging technologies, and competitive landscape to maintain a competitive edge 
• Product Launch, Strategy and Roadmap: 
  • Coordinate product launches, including release notes, documentation, and training materials
  • Monitor product performance and user adoption post-launch, making necessary adjustments to ensure success
  • Conduct market research, competitor analysis, and customer interviews to identify market trends, customer needs, and opportunities for product differentiation 
  • Contribute to the product roadmap, prioritize features, and communicate the stakeholders  
• Stakeholder Management and Communication: 
  • Act as a point of contact for product-related inquiries and communication 
  • Collaborate with internal stakeholders, including executives, engineering, design, marketing, and sales teams, to align product objectives and priorities 
  • Conduct regular status updates, product presentations, and performance reports to executive leadership and relevant teams 
  • Solicit feedback from stakeholders and incorporate it into the product roadmap and development process 

Will be an advantage:

• Experience in digital technologies, retail / CPG domain and SaaS platforms
• Experience with user experience (UX) principles, user research, and usability testing
• Knowledge of marketing strategies, competitive analysis, and pricing models for SaaS products

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