Full-Scope Digital Marketing & Web Performance

A. Website Enhancement (UX, Speed & Security)

• Upgrade our React-based website
• Optimize homepage, product pages, detail pages
• Implement mobile-first responsive design
• Ensure fast loading (Core Web Vitals)
• Image and asset optimization (WebP, AVIF, minified code)
• Set up SSL, firewall, and reCAPTCHA
• Maintain SEO-friendly URLs and clean codebase

B. Search Engine Optimization (SEO)

On-Page:

• Bilingual keyword research (English + Arabic)
• Meta data optimization, header structure (H1–H3)
• SEO for provided images (ALT tags, filenames)
• Add schema markup (Product, Review, FAQ, LocalBusiness)
• Internal linking and sitemap setup

Off-Page:

• Build high-quality backlinks (guest posts, outreach)
• Improve domain rating (target DR 40–60)
• Run monthly backlink audits
• Execute local SEO:
• Google My Business optimization
• Submit to directories like Yello.ae, Citysearch.ae, ReachUAE.com, Connect.ae, etc.
• Arabic-language optimization
• NAP consistency across platforms

C. Competitor Research

• Benchmark 3–5 competitors (e.g., Mahmayi, Ofis, IKEA Dubai)
• Analyze keyword gaps, content, backlinks, UX, ad strategy
• Provide actionable competitive insights

D. Google Ads (Search & Display)

• Keyword and audience segmentation
• Landing page creation for campaigns
• Campaign structure and ad testing
• Set up tracking (GA4, GTM, Pixel)
• Deliver monthly ad performance reports

E. Social Media Marketing

Organic:

• Content strategy for Facebook, Instagram, TikTok, LinkedIn
• 4–5 posts/week
• Caption, design, and hashtag strategy
• Performance tracking

Sponsored:

• 2–3 campaigns/month
• Ad creative, targeting (UAE/GCC), budget optimization

F. Short-Form Video Marketing

• Video creation for TikTok, Instagram Reels, YouTube Shorts
• Use product images (provided)
• Video types: product highlights, workspace tips
• Provide monthly scripts & content calendar

G. Product Photography & Visuals

• Post-process supplied images:
• ALT tagging
• Background clean-up & resizing
• Integration into web & social content

H. Professional Branding Presence

• Setup/optimize company profiles:
• LinkedIn
• Pinterest
• Houzz
• WhatsApp Business catalog

I. Directory Listings

• Submit to UAE/local/global directories:
• Yello.ae, Citysearch.ae, ReachUAE.com, Connect.ae, DubaiOnline.ae
• Kompass, ATNinfo, JasmineDirectory.com

J. Analytics & Reporting

• Setup GA4, Search Console, Bing Webmaster
• Install Facebook Pixel, GTM
• Session tracking (Hotjar or Clarity)
• Deliver monthly reports:
• Traffic, SEO, Ads, Social Media, Backlink/DR

Requirements

• Proven experience in eCommerce, especially furniture or home decor
• Fluency in digital marketing tools (GA4, Ads Manager, SEMrush, Ahrefs)
• Ability to handle bilingual (EN/AR) SEO and content
• Experience with React websites preferred
• Based in or familiar with Dubai/GCC digital landscape