Position Objective

The position is responsible for developing, delivering, and communicating visual concepts that promote the brand, products, and services in-store. The role also trains and coaches store teams on visual merchandising standards and manages daily, weekly, and seasonal visual presentation activities.

Key Responsibilities

Brand Image & Store Presentation

• Ensure brand identity and visual presentation standards are maintained across window displays and in-store areas.
• Create attractive displays that drive customer engagement and sales.
• Implement brand-specific visual merchandising guidelines.
• Coordinate store displays according to brand strategy and seasonal campaigns.
• Develop floor plans and maximize visual impact across the sales floor.
• Arrange merchandise, fixtures, signage, mannequins, and display elements effectively.
• Utilize creative lighting and display techniques to enhance product presentation.
• Re-merchandise stores based on new product launches and fashion trends.
• Ensure proper product placement and category merchandising.

Commercial & Sales Support

• Work closely with Operations and Brand Management teams to increase sales.
• Support promotional campaigns, product launches, and seasonal activations.
• Maximize visibility of new collections and key commercial products.
• Gather feedback on merchandise performance and customer response.
• Monitor visual effectiveness and recommend improvements.

Training & Coaching

• Train and coach Store Managers, Assistant Store Managers, and Sales Associates on VM standards.
• Conduct regular store visits and audits.
• Ensure VM guidelines are consistently implemented across all assigned stores.
• Support store teams in maintaining visual standards daily.

Store Openings & Projects

• Participate in new store openings and refits.
• Ensure visual merchandising standards are implemented before launch.
• Coordinate with Operations, Projects, and Brand teams during store setup.

Reporting & Documentation

• Take photographs of all display changes and maintain VM records.
• Submit store visit reports and action plans.
• Track implementation of VM directives and campaign rollouts.

Market Research

• Conduct regular research on fashion, retail, customer behavior, and market trends.
• Benchmark competitors and identify best practices in visual merchandising.
• Recommend innovative display concepts aligned with brand positioning.

Qualifications

• Diploma or Bachelor's degree in Fashion, Visual Merchandising, Retail, Marketing, or related field.
• 2–5 years of Visual Merchandising experience in Fashion, Footwear, Beauty, or Lifestyle Retail.
• Strong understanding of retail display principles, planograms, and store layouts.
• Good knowledge of fashion trends and consumer behavior.
• Proficiency in Microsoft Office and retail reporting tools.
• Excellent communication and presentation skills.
• Ability to travel across stores within the UAE.

Key Competencies

• Creative Thinking
• Commercial Awareness
• Attention to Detail
• Trend Forecasting
• Planning & Organization
• Training & Coaching
• Stakeholder Management
• Time Management
• Visual Storytelling
• Retail Operations Knowledge