Marketing Strategic specialist

Key Responsibilities: Strategic Marketing & Planning

• Develop and execute marketing strategies to support business objectives -lead generation, brand awareness, client retention.
• Align marketing campaigns with the company’s short- and long-term goals.
• Identify and analyze target markets and customer segments.
• Conduct market research to understand industry trends, customer behavior, and competitor activities.
• Recommend strategic positioning based on research findings.
• Monitor economic and sector-specific data especially important in fit-out/FM industries.
• Develop and implement business plans tailored to each sector.
• Build and maintain a pipeline of leads, tenders, and new business prospects.
• Coordinate with marketing to create industry-specific campaigns and branding materials.
• Ensure consistent brand messaging across all marketing channels.
• Enhance the company’s visibility and reputation in relevant sectors.
• Prepare and present proposals, technical presentations, and pricing offers.
• Maintain long-term relationships with clients for repeat and referral business.
• Network with real estate agents, interior designers, and facility managers.
• Support the sales team with lead generation tools and marketing-qualified leads (MQLs).
• Create proposal templates and coordinate bid/pitch marketing strategy common in FM & fit-out sectors.
• Participate in real estate expos and interior fit-out exhibitions.
• Identify office relocation or renovation opportunities.
• Follow ADNOC and other oil & gas group tenders and prequalifications.
• Attend industry summits, procurement forums, and technical workshops.
• Work on ICV submissions, registration, and bid coordination.
• Organize and attend industry events, conferences, and product showcases.
• Plan and manage corporate events, client meetups, and brand launches.
• Use digital channels (LinkedIn, email campaigns) to attract potential clients.
• Maintain accurate records of sales pipeline and weekly/monthly reports.
• Utilize CRM software to manage client interactions and sales activity.
• Plan and manage content calendars and campaigns across LinkedIn, Instagram, X (Twitter), and other relevant B2B platforms.
• Optimize campaigns based on performance insights and business objectives.