Develop and execute data-driven digital marketing strategies to enhance brand visibility and engagement across multiple channels, such as social media, SEO, and email marketing.
Conduct thorough market research and competitive analysis to identify trends and opportunities, ensuring that campaigns are tailored to the target audience.
Create compelling and optimized content for various platforms, including blogs, social media, and websites, to drive traffic and generate leads.
Manage and optimize PPC campaigns on platforms like Google Ads and social media to maximize ROI and achieve campaign objectives.
Utilize analytics tools to monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
Collaborate with cross-functional teams, including design and sales, to ensure alignment and execution of marketing initiatives.
Stay updated with the latest digital marketing trends and technologies, implementing innovative tactics to keep the brand competitive.
Engage with online communities and respond to customer inquiries, enhancing brand reputation and customer loyalty.
Assist in the development of marketing budgets and track expenditures to ensure efficient resource allocation.
Skills
Proficiency in tools like Google Analytics, SEMrush, HubSpot, or similar platforms to track and analyze marketing performance.
Strong understanding of SEO best practices and experience in optimizing web content for search engines.
Excellent written and verbal communication skills, with the ability to create engaging content tailored to diverse audiences.
Creative mindset with the ability to think outside the box and develop innovative marketing concepts.
Fluency in English; additional languages would be beneficial for global outreach.
Ability to work independently as well as collaboratively within a team, demonstrating a proactive approach to tasks.
Experience with social media management tools, such as Hootsuite or Buffer, and a proven track record in growing social media presence.
