2.1 Campaign Execution • Lead planning and coordination of brand and sales campaigns. • Ensure campaigns are executed on time and reflect strategic and creative direction. • Liaise with internal teams and external agencies for campaign rollouts.
2.2 Digital & Social Media Execution • Develop and manage the content calendar in line with campaign/brand objectives. • Coordinate Social Media channel execution with agencies. • Monitor performance and ensure timely publication across platforms. • Collaborate with agencies and relevant internal and external team members to implement and improve website SEO strategies. • Maintain website updates including product prices, homepage banners, new landing pages.
2.3 Visual & Creative Direction • Collaborate with the CP – Photographer and creative team on new visuals and brand expressions. • Support campaign-based production needs (e.g., thematic shoots).
3. Collaboration Map The MSC – Campaigns & SoMe works closely with the Assistant Manager (daily coordination), MarCom Director (strategic alignment), Campaigns & SoMe lead, Retail & CS, Creative Services, external vendors, and Corporate Communications to ensure seamless execution and brand consistency.
4. Reporting Structure • Solid-Line Report: Assistant Manager – MarCom • Dotted-Line Collaboration: MarCom Director (for major activations, brand-sensitive initiatives, concept approvals, and leadership reporting)
5. Key Performance Indicators (KPIs) - Timeliness of campaign launches and SoMe content delivery. - Accuracy and completeness of portal campaign inputs. - Quality of coordination with internal and external stakeholders. - Campaign engagement and reach metrics across SoMe channe
**Desired Skills for Marketing Senior Consultant – Campaigns & Digital**
1. **Digital Marketing Expertise:** Strong understanding of digital channels including social media, email marketing, SEM, SEO, display advertising, and content marketing.
2. **Campaign Planning & Execution:** Proven ability to develop, implement, and optimize integrated marketing campaigns across multiple digital platforms.
3. **Data Analysis & Insights:** Proficiency in analyzing campaign performance metrics and deriving actionable insights to improve ROI.
4. **Content Creation & Management:** Skills in creating compelling digital content and managing content calendars for various platforms.
5. **Marketing Automation & CRM:** Experience working with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems to nurture leads and engage audiences.
6. **Creative Thinking:** Ability to develop innovative campaign ideas that resonate with target audiences and drive engagement.
7. **SEO & SEM Strategies:** Knowledge of search engine optimization and paid search strategies to increase online visibility.
8. **Social Media Management:** Expertise in managing and growing brand presence across social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.).
9. **Paid Advertising:** Experience managing paid digital ad campaigns, including PPC, display ads, and social media advertising.
10. **Project Management Skills:** Ability to coordinate multiple campaigns, manage timelines, and work with creative and technical teams.
11. **Budgeting & Cost Optimization:** Skills in managing campaign budgets and ensuring cost-effective media spend.
12. **Technical Skills:** Familiarity with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and other analytics and ad platforms.
13. **Customer Journey Mapping:** Understanding of customer segmentation and lifecycle marketing to personalize digital campaigns.
14. **Cross-Channel Integration:** Ability to create cohesive campaigns that integrate digital and traditional marketing efforts.
15. **Communication & Collaboration:** Strong interpersonal skills for effective collaboration with creative teams, clients, and stakeholders.
16. **Staying Updated on Trends:** Keeping abreast of the latest digital marketing trends, tools, and best practices.