Senior Manager Demand Planning

Purpose & Overall Relevance For The Organization
Leads the end-to-end demand planning process, ensuring strong alignment between Brand, Sales & Supply Chain to deliver a reliable and unified sales plan. Plays a critical role in enabling commercial success by balancing demand, inventory, and financial targets.

This role reports directly to the Senior Director Finance Türkiye.
Key Responsibilities

• Facilitate monthly demand review process.
• Drive regular demand updates in line with the latest net sales plan.
• Drive financial kick-off with Brand and channels to start marketing seasons, providing financial and volume guidance and ensuring consistent planning during execution.
• Drive regular discussions to align KCC with Category Leads (NS, SM, VOL & buy) for mid- and long-term planning and ensure accurate reflection in IBP.
• IBP: Drive consensus plan between Sales & Marketing.
• Act as a strong business partner for the Brand Category Planning team, supporting business development and critical discussions with regional/global stakeholders.
• Lead the Operational Demand Planning (ODP) process, ensuring the integrity of RDP (rolling demand plan) upload into APO (at article and size level) across channels. Ensure alignment to IBP.
• Partner closely with Supply Chain and Local Sourcing teams, providing full visibility of the Rolling Demand Plan (RDP) to support buy, phasing, and capacity planning. Highlight risks & opportunities with a key article focus to support in-season decision-making.
• Review and challenge inventory planning assumptions to ensure optimal inventory levels supporting sales ambitions.
• Ensure standard margin controlling aligns the latest demand plan with targets.
• Drive/support cross-functional demand and buy plan alignment with SLT.
• Facilitate regular RDP, buy, and inventory review meetings.
• Ensure timely and accurate IBP submission as per deadlines.
• Leverage reporting/dashboards or support demand planning-related projects (e.g., GIM tool, IBP25, M3, inventory enhancements).

Key Relationships

• GM
• Finance Leadership
• Brand Leadership
• Demand Planning Leadership
• Country/Market Managers
• Finance Teams
• Supply Chain Teams
• Channel and Buying Teams
• Brand Teams
• Business Development Team
  

Knowledge, Skills, And Abilities

• Proven track record in demand planning within a large sales organization
• Strong interpersonal skills (e.g., relationship management, facilitation)
• High personal impact and strong communication skills
• Strong analytical capabilities
• Proven methodological skills (e.g., data analysis, trend forecasting)
• Strong commercial and business acumen to challenge and drive consensus between Sales & Marketing
• Proven leadership capabilities
• Fluent in written and spoken English; additional languages are a plus
  

Requisite Education And Experience / Minimum Qualifications

• Minimum 8-10 years of demand planning experience within a large sales organization
• Business/Finance degree from a leading school, MBA a plus
• Preferable experience in the sport or clothing industry
• Experience successfully leading, managing, and developing a team (if applicable)