Commercial Lead

WHAT YOU’LL DO​
As a Commercial Lead, you will partner with the Commercial Manager to drive and plan the omni‑Sales Commercial agenda, ensuring strong alignment and coordination across all commercial functions. You will support both pre‑season and in‑season planning through insights, performance follow‑up, and by securing the right commercial actions together with cross‑functional teams. In this role, you will be responsible for the Sales Market Türkiye, consisting of Türkiye, Kazakhstan and Georgia.

You will:

• Drive the omni‑Sales Market commercial agenda and plan together with the Commercial Manager for your customer group(s).
• Provide bottom‑up input on QCP and demand planning per channel and garment group for your customer group(s).
• Contribute to pricing and package mapping together with the Commercial team.
• Own the analysis of latest sales and demand forecasts, follow up on weekly sales, and propose commercial actions.
• Collaborate closely with global team on inventory management topics (e.g., allocation, replenishment, article selection) to ensure execution aligned with plan and recommend adjustments when needed.
• Secure campaign setup, readiness, and assortment approach across all channels.
• Set omni commercial priorities, plan execution of Sales/R&D, plan online product ranking, and manage EOP budgets and articles for retail.
• Support the Commercial BA with tactical activation execution.
• Coordinate with E‑com Leads and VM to secure aligned execution in each channel.
• Conduct store and site visits (with E‑com Leads for online) to follow up on performance, collect insights, coach teams, and share best practices.

WHO YOU’LL WORK WITH​

As a Commercial Lead, you will collaborate closely with Commercial Managers, E‑com Leads, VM teams and Commercial BAs to secure aligned planning and execution across channels.

WHO YOU ARE​

We are looking for people with…

• 3+ years of experience in eCommerce or retail merchandising roles, preferably across both and within the fashion industry.
• Deep expertise in omni‑merchandising, commercial planning, and eCommerce operations.
• Strong analytical skills, including the ability to interpret weekly sales, act on the selling equation, and connect commercial KPIs with product prioritization.
• Strong planning, prioritization, and communication skills.
• Proficiency in English (written and spoken).

And people who are…

• Commercially driven, insight‑oriented, and highly organized.
• Confident in partnering cross‑functionally to secure aligned and effective execution.
• Strong communicators who simplify complexity and influence decisions.
• Curious, proactive, and able to identify commercial opportunities across channels.
• Comfortable working in a fast‑paced, performance‑focused environment.

WHO WE ARE​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

WHY YOU’LL LOVE WORKING HERE ​
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

More specifically, we offer:

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program – HIP. Learn more about the program here.
• Private medical and health insurance
• Meal Allowance
• Transportation Allowance
• Baby gift card
• Additional vacation days (Marriage, Paternal, Bereavement)
• Paid Casual Leave
• Birthday Leave (Subject to 1 year of service)
• Long service reward at 10,15 & 20 years anniversary
• Endless career opportunities

JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time role based on a local contract in İstanbul, Türkiye. The Commercial Lead reports to the Commercial Manager.

If you feel that this is an opportunity that will drive you, please apply with your CV in English no later than 10 May 2026.  Due to data privacy policies, we only accept applications via our career page.

Take the next step in your career with us. The journey starts here.

​*we are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​