Job description
We are seeking a dynamic, creative, and results-driven Creative Marketing & Content Officer to lead and elevate our restaurant group's digital presence. This role is at the heart of how our brand is seen, felt, and experienced online — from mouth-watering content on Instagram and TikTok to strategic influencer partnerships and data-driven paid advertising campaigns. The ideal candidate brings deep passion for the food and beverage world, a sharp eye for brand aesthetics, and the drive to turn bold ideas into tangible results.Key Responsibilities1. Social Media Management● Own and manage the restaurant group's presence across Instagram and TikTok as primary channels, with oversight of all other active platforms.● Develop and execute a consistent content calendar aligned with brand identity, seasonal campaigns, new menu launches, and key events.● Create, shoot, edit, and publish engaging photo and video content that showcases our restaurants, dishes, and culture.● Monitor engagement, respond to comments and messages, and foster an active and loyal online community.● Track performance metrics and provide regular reporting with actionable insights to improve reach and engagement.2. Influencer Marketing & Partnerships● Identify, research, and curate a roster of relevant food and lifestyle influencers across TikTok, Instagram, and other emerging platforms.● Build and maintain strong relationships with influencers, negotiating coverage agreements and managing collaborations end-to-end.● Develop briefing materials and creative guidelines to ensure influencer content is aligned with brand standards.● Measure the impact of influencer campaigns through reach, engagement, and ROI metrics.3. Digital Advertising & SEO● Plan, launch, and optimize paid advertising campaigns on Google Ads and Instagram/Meta Ads to drive traffic, reservations, and brand awareness.● Manage advertising budgets efficiently, ensuring cost-effective spend with strong return on investment.● Implement and continuously refine Google SEO strategies to improve the restaurant group's organic search rankings and online discoverability.● Conduct keyword research, competitor analysis, and on-page/off-page SEO activities.● Analyze ad performance data and adjust targeting, creatives, and bidding strategies accordingly.4. Brand Identity & Creative Direction● Serve as a guardian of the restaurant group's brand identity, ensuring consistency across all visual and written communications.● Develop and refine brand elements including tone of voice, visual language, color palette usage, typography, and storytelling approach.● Collaborate with external designers, photographers, and videographers when needed to produce high-quality brand assets.● Bring innovative and creative concepts that differentiate our restaurants in a competitive market.5. Strategy & Execution● Translate marketing strategies and creative concepts into well-executed, real-world campaigns and activations.● Manage multiple projects and campaigns simultaneously, meeting deadlines without compromising quality.● Stay ahead of food, beverage, and digital marketing trends to ensure the brand remains fresh and culturally relevant.● Collaborate cross-functionally with operations, culinary, and management teams to align marketing efforts with business goals.
Skills
Education & Experience● Bachelor's degree in Marketing, Communications, Media, or a related field (or equivalent practical experience).● Minimum 2–4 years of hands-on experience in a digital marketing, content creation, or brand management role.● Proven experience working within the food and beverage or hospitality sector is strongly preferred.Technical Skills● Proficient in Instagram and TikTok content creation, including Reels, Stories, and trending formats.● Demonstrated experience managing Google Ads and Meta (Instagram/Facebook) paid advertising campaigns.● Solid understanding of SEO principles, tools (e.g. Google Search Console, SEMrush, Ahrefs), and best practices.● Comfortable with content creation tools such as Adobe Creative Suite, Canva, CapCut, or similar.● Experience with analytics platforms including Google Analytics, Meta Business Suite, and TikTok Analytics.Core Competencies● Creative Thinking: Ability to generate bold, original ideas and bring them to life with a strong visual and narrative sense.● Execution Excellence: Turns concepts into reality efficiently and at a high standard of quality.● Multitasking: Comfortably manages several ongoing projects and priorities with strong organizational skills.● Branding Acumen: Deep understanding of brand consistency, visual identity, and the nuances of brand storytelling.● Adaptability & Flexibility: Thrives in a fast-paced hospitality environment; willing to work flexible hours including evenings or weekends when needed.● Self-Motivation: A proactive, driven individual who takes ownership and initiative without constant direction.● Communication: Clear, persuasive, and professional written and verbal communication skills.
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Preferred candidate
Years of experience
3+ years
Residence location
Saudi Arabia
Degree
Bachelor's degree / higher diploma
