Sales Supervisor

Job Title: Sales Supervisor (Bakery Products)

Job Description:

The Sales Supervisor is responsible for directly overseeing sales representatives who are accountable for the distribution and sale of bakery products. This role ensures the achievement of sales objectives, expands the customer base, improves service levels provided to customers, and monitors the performance of representatives daily to ensure work efficiency.

Responsibilities:

1. Direct supervision of sales representatives and guiding them to achieve daily and monthly sales objectives.
2. Preparing daily distribution and visitation plans for representatives based on regions and customers.
3. Monitoring product availability at sales points and ensuring appropriate display.
4. Overseeing sales activities and identifying strengths and weaknesses in different regions.
5. Training representatives on effective sales techniques and customer service.
6. Monitoring representatives' adherence to work plans and defined procedures.
7. Preparing periodic reports on sales performance and representative effectiveness and submitting them to management.
8. Resolving issues faced by customers or representatives in the field.
9. Working on opening new sales points and increasing product penetration in the market.
10. Ensuring compliance with company policies in operations and procurement.
11. Monitoring cash collection from customers and ensuring timely delivery according to the established system.
12. Tracking production dates and expiration for products and ensuring proper handling.

Method of Monitoring Representatives:

• Monitoring daily sales of each representative and comparing them with the set target.
• Visiting markets and customers regularly to ensure representative performance.
• Reviewing daily operational procedures and ensuring adherence.
• Monitoring daily reports for sales and collections and feedback.
• Utilizing performance reports to evaluate each representative's effectiveness.
• Conducting regular meetings with representatives to discuss challenges and improvement opportunities.

Performance Improvement:

1. Analyzing sales data to identify best-performing regions and products.
2. Setting incentives for outstanding representatives to elevate performance levels.
3. Continuously training representatives on sales and negotiation skills.
4. Improving distribution plans to cover a larger number of customers.
5. Searching for new customers such as restaurants and supermarkets.
6. Monitoring competitors in the market and proposing improvements for sales strategies.
7. Enhancing product presentation within sales points to increase demand.