Retail Commercial Manager

Job Title: Retail Commercial Manager

Reporting To: Operational Director

Location: Baghdad – Iraq

Department: Beauty – Omnichannel Division

Job Title:

Retail Commercial Manager Reporting To: Operational Director Location: Baghdad – Iraq Department: Beauty – Omnichannel Division Join Our Vision: At Miraaya we’re redefining the beauty experience across the region through a cutting-edge omnichannel approach that blends innovation, luxury, and customer obsession. As we expand, we’re looking for passionate leaders to join our journey and shape the future of beauty retail.

Are you ready to make an impact on the sales floor and beyond?

Role Overview:

The Retail Commercial Manager plays a pivotal role in leading retail performance, project managing new store launches, and delivering a customer-first experience across all touchpoints. This role is accountable for sales floor operations, team productivity, commercial results, and working closely with brand and HQ teams to drive excellence. Reporting directly to the Operational Director, the Retail Commercial Manager ensures that strategy translates into results across every store.

Key Responsibilities:

Sales & Commercial Strategy

• Define and implement commercial strategies to drive revenue, margin, and customer engagement

• Analyze category performance, sell-through, and pricing to optimize assortment and promotions

• Own sales forecasting and budget planning in collaboration with finance and planning teams Store Floor Management & Retail Excellence

• Oversee sales floor performance and daily operations across the retail network

• Set and track store KPIs (sales per sq. ft, ATV, UPT, conversion, mystery shopper, etc.)

• Collaborate with store managers to ensure targets are met and exceeded

• Conduct regular store visits to ensure operational compliance, visual merchandising, and brand standards.

Team Leadership & Training

• Develop and coach retail teams to deliver excellence in service and performance

• Design and implement training programs in collaboration with brand and HR teams

• Create a motivating, customer-centric environment on the shop floor

• Support succession planning and talent development for in-store leadership

New Store Openings & Project Management

• Lead the end-to-end process of new store openings across the country

• Manage timelines, critical path, stock readiness, and staff hiring/training

• Coordinate cross-functionally with VM, IT, Supply Chain, HR, and Marketing

Cross-Functional Collaboration & Brand Partnership

• Work closely with brand principals, buying teams, and HQ departments to align on strategy, product, and performance

• Liaise with landlords and mall management during new openings and operations

• Ensure timely communication and execution of promotional and seasonal plans

Customer Experience & Environment

• Champion a customer-first mindset across all levels of the retail team

• Continuously evaluate and enhance the in-store experience based on customer feedback and retail insights

• Drive initiatives that strengthen loyalty, retention, and brand perception