Senior Key Account Manager

The Seed Licensing Leader – Seeds is responsible for driving institutional and channel-led seed and related technology sales and licenses across APAC by building long-term partnerships with seed companies, large distributors, government agencies, FPOs, and institutional buyers. The role focuses on volume growth, margin expansion, portfolio penetration, and strategic alliances.

Why This Role Matters

This position plays a strategic role in scaling the business beyond traditional trade seed products, creating sustainable volumes and partnerships, and strengthening the company’s leadership in priority crops.

Key Responsibilities

1. Business Development & Key Accounts

• Identify, onboard, and manage B2B customers including:

  
  

  • Seed companies (licensing / buy-back / private labels)

    
    

  • Large distributors & key trade partners

    
    

  • Government institutions and state seed corporations

    
    

  • FPOs, cooperatives, and corporate agri-projects

    
    

• Negotiate and finalize commercial agreements, pricing, and annual business plans

  
  

• Drive repeat and long-term contracts across key crops (e.g., mustard, pearl millet, maize & rice)

  
  

2. Portfolio & Crop Growth

• Lead B2B adoption of:

  
  

  • Hybrids of different crops and different segments

    
    

  • Proprietary technologies / traits (where applicable)

    
    

  • Acres share gain of Company Genetics through partners brand.

    
    

• Build crop-wise growth plans with partners geography wise.

  
  

• Support new product launches through institutional trials and bulk adoption plans

  
  

3. Stakeholder Management

• Coordinate closely with:

  
  

  • Seed production & planning teams

    
    

  • Supply chain, QA, and regulatory teams

    
    

  • Finance for credit control and collections

    
    

• Ensure timely availability, dispatch, and fulfillment of B2B orders

  
  

• Manage receivables and ensure adherence to agreed credit terms

  
  

4. Government & Institutional Engagement

• Handle:

  
  

  • Government tenders and empanelment’s

    
    

  • State seed corporation business

    
    

• Track subsidy programs and state procurement opportunities

  
  

5. Market Intelligence & Strategy

• Monitor:

  
  

  • Market prices, competitor offerings, and acreage trends

    
    

  • Seed replacement rates and demand–supply dynamics

    
    

• Prepare annual and medium-term (3–5 year) forecasts

  
  

• Provide inputs for portfolio, pricing, and expansion strategy