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Social Media Specialist

19 days ago 2025/07/19
Full time
10-49 Employees

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Job description

  • Develop, implement, and manage the overall social media strategy across platformsThreads, Pinterest).
  • Create and schedule engaging, brand-aligned content (text, images, video) in collaboration with the content, design, and marketing teams.
  • Monitor social media trends, tools, applications, and best practices to stay up to date with digital innovations.
  • Analyze performance metrics and use insights to improve strategy (e.g., engagement rates, follower growth, click-throughs, conversions).
  • Manage social media calendars and ensure timely, consistent posting.
  • Engage with followers by responding to comments, messages, and mentions in a timely and professional manner.
  • Collaborate with influencers, partners, and internal teams to execute campaigns.
  • Manage paid social media advertising campaigns in collaboration with digital marketing specialists.
  • Report regularly on KPIs and ROI to stakeholders.

Skills

Bachelor’s degree in Marketing, Communications, Journalism, or related field.

2–5 years of proven experience in social media management or digital marketing.

Strong knowledge of platform-specific algorithms, analytics tools (e.g., Meta Business Suite, Google Analytics), and social advertising.

Excellent copywriting, editing, and visual storytelling skills.

Strong organizational and multitasking abilities.

Creative mindset with attention to detail and brand voice.

Ability to work independently and collaboratively in a fast-paced environment.

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