Senior Manager (Performance & Digital Marketing)

·        Define and lead the overarching digital roadmap, ensuring the Organic/Social and Performance/Paid pillars work in synergy to hit unified business KPIs.

·        Owning the total digital marketing budget, strategically allocating funds between Media Buying, SEO, Agency fees, and Content Production to maximize ROI.

·        Architect the end-to-end customer journey, ensuring that "Top of Funnel" organic awareness effectively feeds into "Bottom of Funnel" paid lead generation.

·        Lead the technical implementation and optimization of Adjust (MMP) to ensure precise tracking, attribution, and cohort analysis across all mobile campaigns.

·        Manage and mentor two specialized managers (Organic and Performance), fostering a culture of data-driven creativity and cross-departmental collaboration.

·        Act as the final decision-maker for all external digital agencies and vendors, ensuring high-quality deliverables and strict contract compliance & maintain regular checkpoints with main stakeholders to monitor campaigns performance while providing recommendations for enhancements.

·        Drive high-volume, qualified lead generation and total submissions by optimizing the conversion path for both organic and paid traffic sources

·        Align the SEO strategy with the Organic Content team to ensure the brand dominates both "Earned" and "Owned" search results through high-value storytelling.

·        Lead initiatives to enhance data tracking accuracy, proactively identifying and implementing new tools or scripts to optimize the measurement of the entire user journey.

·        Proactively identify and implement emerging technologies, including Generative AI and automation tools, to scale operations and maintain a competitive edge.