Performance Marketing Specialist

dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.

As part of dubizzle, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As the Performance Marketing Specialist, you will be responsible, with the help of the Team Lead, for creating, shaping, and optimising our digital campaigns while also working with various internal teams to create end-to-end marketing strategies.

Key Responsibilities:

• Assist the team in the development of the overall digital marketing strategy across a broad range of digital marketing channels.
• Identify trends and insights, and optimise spend and performance based on the insights.
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
• Familiarise with existing tracking and funnels.
• Assist in setting up pixel implementation, conversions and event tracking.
• Analyse data to identify problems and opportunities.
• Produce effective ad copies.
• Define OKRs for channel experiences.