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Lead (App Growth)

8 days ago 2026/06/21
5+ Years of Experience
500 Employees or more · Consumer Electronics
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Job description

  • ·        Support execution of growth initiative for Bill Payment to increase user acquisition and transaction volume within the app.
  • ·        Analyze user data and market trends to identify opportunities for personalization and upselling, enhancing customer lifetime value.
  • ·        Support promotional campaigns and partnerships to boost engagement metrics like monthly active users (MAU) and gross transaction value (GTV).
  • ·        Prioritize feature requests and requirements for Bill payment in collaboration with Product team, ensuring timely implementation that supports commercial targets.
  • ·        Monitor key performance indicators (KPIs) such as conversion rates and average revenue per user, optimizing profitable growth.
  • ·        Coordinate cross-functional teams including marketing, sales, and analytics to execute app-specific initiatives, driving seamless integration and synergies.
  • ·        Conduct A/B testing and experiments on app elements like UI flows and pricing models to improve retention and reduce churn.
  • ·        Liaise closely with the Business Development team to identify, negotiate, and onboard support partnerships and new service offerings within the app, contributing to ecosystem expansion and revenue diversification.
  • ·        Ensure compliance with regulatory standards and app policies while innovating to maintain a competitive edge in the fintech space.
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