Job description
Position Overview:
We are seeking a visionary, uniquely creative, and highly innovative Creative Director to lead our brand’s overall creative strategy, storytelling, and visual execution. This role is ideal for someone who thrives on bold ideas, originality, and pushing creative boundaries to craft impactful brand experiences across all platforms.
The Creative Director will be responsible for shaping our brand identity, elevating visual and content standards, and ensuring consistency across all touchpoints. The ideal candidate—whether male or female—will be an inspiring leader with a passion for fitness, wellness, lifestyle, and digital culture.
Key Responsibilities:
- Develop and lead the creative vision of the brand across digital, social, print, retail, packaging, and experiential platforms
- Translate marketing objectives into compelling, cutting-edge creative campaigns
- Oversee the creative development process, including design, video, photography, and copywriting
- Manage and mentor a team of designers, videographers, photographers, and content creators
- Collaborate closely with marketing, social media, e-commerce, and product teams to bring campaigns to life
- Direct visual production for photoshoots, video shoots, and branded content
- Maintain and evolve brand identity guidelines to ensure consistency and growth
- Stay ahead of cultural and creative trends to keep the brand fresh, modern, and forward-thinking
- Evaluate and approve creative materials to ensure excellence in execution and alignment with brand values
- Partner with agencies, freelancers, and vendors to scale creative output as needed
Required Qualifications:
- Bachelor’s or Master’s degree in Graphic Design, Art Direction, Marketing, Advertising, or a related field
- 7+ years of proven experience in a senior creative role (Creative Director, Art Director, Lead Designer, etc.)
- A compelling portfolio demonstrating innovative campaigns and visual storytelling across mediums
- Strong leadership, communication, and project management skills
- Deep understanding of branding, visual identity, content creation, and campaign strategy
- Advanced knowledge of Adobe Creative Suite, Figma, and design systems
- Experience directing both video and photo shoots
- Ability to think both conceptually and strategically
- Keen attention to detail, timelines, and budget control
Who You Are:
- Uniquely creative and innovative—you don’t just follow trends; you help create them
- A natural leader who can inspire and motivate creative teams while delivering excellence
- Passionate about fitness, wellness, and lifestyle aesthetics
- An exceptional storyteller with a strong visual point of view
- Solution-oriented, adaptable, and driven by purpose and impact
- Confident presenting ideas to executives and cross-functional teams
- Collaborative, energetic, and open to feedback and growth
Skills
Desired Skills & Competencies – Creative Director
Creative & Conceptual Skills
- Original Creative Vision – Ability to generate fresh, trend-defining ideas that push boundaries and set new visual standards
- Storytelling Mastery – Exceptional ability to craft compelling narratives that connect emotionally with audiences across digital, video, and print
- Conceptual Innovation – Skilled in developing breakthrough campaign concepts that challenge the norm and stand out in a saturated market
- Artistic Direction – A refined eye for composition, color, typography, and visual balance
- Creative Experimentation – Embraces bold experimentation, non-traditional thinking, and untested ideas with confidence
Design & Visual Communication
- Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
- Working knowledge of Figma, Sketch, and UI/UX design tools
- Strong grasp of branding, digital design, motion graphics, and layout principles
- Skilled in directing photo shoots, video shoots, and multimedia productions
- Understanding of aesthetic trends in fitness, fashion, and wellness industries
Innovation & Vision
- Visionary Thinking – Ability to forecast creative trends and strategically adapt brand aesthetics ahead of the curve
- Trend Identification – Keen awareness of emerging design, digital, and social trends with the ability to apply them creatively
- Strategic Creative Planning – Aligns creative output with broader business objectives and market positioning
- Brand Disruption – Experience evolving or redefining brand identities to achieve greater cultural and commercial impact
- Cross-Platform Ideation – Comfortable ideating and executing for web, mobile, social media, print, product, and live experience formats
Leadership & Collaboration
- Inspirational leader who can motivate, mentor, and manage creative teams
- Strong collaboration skills with cross-functional departments (marketing, product, sales, digital, PR)
- Clear communication style when giving direction or feedback
- Ability to balance visionary leadership with hands-on execution
- Experience building and scaling internal creative departments or working with external agencies/freelancers
Business & Strategic Acumen
- Ability to connect creative initiatives to KPIs and ROI
- Understands the intersection of branding, marketing, and consumer behavior
- Comfortable presenting ideas to senior leadership, pitching to stakeholders, and guiding client-facing conversations
- Budget management, resource planning, and timeline adherence
Soft Skills & Personal Attributes
- Highly imaginative, curious, and driven by curiosity
- Self-motivated and proactive, with a high degree of initiative
- Excellent time management and organizational skills
- Able to embrace ambiguity and adapt quickly in a fast-paced, evolving environment
- Confident yet humble; open to feedback and iteration
- Emotionally intelligent; empathetic leadership and collaborative spirit
- Passionate about fitness, health, and wellness culture
