ZAIN2298 - Mass Churn Specialist

Job Purpose:

Develop & execute ideas for Mass segment to retain customers. Coordinate the marketing effort of these products by performing the following duties.

Key Tasks/Accountabilities:

1. Develop and execute marketing plans and programs, both short and long range and coordinate at all stages with ENG, IT, FIN, Sales when it comes retention for the Mass segment

   
   

2. Maintain the balance for value proposition for Mass.

   
   

3. Monitor success of Mass retention products based on factors such as market appealing, serviceability, customer experience …

   
   

4. Responsible for the returnees KPI and existing Revenue/MOU of the base for Mass

   
   

5. Monitor monthly, quarterly and statistical reports against business targets for the specific offers & promotions.

   
   

6. Monitor competition in their loyalty activity and come with execution plans.

   
   

7. Continuously monitor overall market for loyalty, satisfaction, threats, recommendations etc.

   
   

8. Identify Mass loyalty and churn issues at regional/local levels and rectify these issues for timely resolutions and co-ordinate with the other segment retention units

   
   

9. Develop and execute products to help meeting the target and retaining customers for the Mass

   
   

10. Responsible for the security, Confidentiality & Integrity, of all information assets within his/her responsibilities in accordance with the company’s Information Security Policies.

    
    

Typical Performance Measures:

• Returnees Increase

  
  

• Market Penetration

  
  

• Revenue

  
  

• Success of Product Launches -

  
  

Dimensions:

• Marketing role – needs 4 years relevant experience

  
  

• Contribution to development of prepaid Marketing Plan and processes

  
  

Qualifications/Experience:

• B.Sc in Economics or relevant field.

  
  

• 2 years experience in business development.

  
  

• Relevant professional Marketing/Business qualification essential

  
  

• Having previous strong track record of success in major new product launches

  
  

• Ability to speak and write Arabic and English essential

  
  

Knowledge:

• Good understanding of the Sudan market and Zain business strategy, goals and competitive environment

  
  

• Knowledge of current best practice market research methods and approaches

  
  

• Relevant IT understanding

  
  

• Mobile Telecommunications and product knowledge

  
  

Skills:

• Highly developed communication and reporting skills (verbal and written)

  
  

• Planning analysis skills

  
  

• Highly developed skills in use of relevant IT packages including Excel, Access, Word, PowerPoint etc.

  
  

• Design skills in research and evaluation

  
  

• Influencing Skills

  
  

Key Behaviours for Success:

• Commercial Awareness

  
  

• Customer Orientation

  
  

• Creativity

  
  

• Analytical Thinking and Problem Solving

  
  

• Forward Planning

  
  

• Concern for Impact

  
  

• Empathy

  
  

• Being Collaborative/Team-Working

  
  

• Confidence

  
  

The internal policy will need to be amended based on your OpCo:

• You have to be a confirmed employee - 18 Months and this is applicable across departments and doesn’t apply within Department

  
  

• You will have to inform your current Hiring Manager