Responsibilities:
• Partnership Development:
o Identify and cultivate retail/ other strategic partnerships and alliances that align with the organization's goals and objectives.
o Conduct market research and analysis to identify potential partners for retail network expansion and offering FedEx services to small and medium businesses.
o Develop and maintain strong relationships with key stakeholders at partner organizations.
o Negotiate partnership agreements and terms.
• Marketing Strategy:
o Develop and implement comprehensive marketing strategies to support revenue growth through new business acquisition
o Create marketing collateral, including presentations, case studies, and marketing materials.
o Coordinate marketing campaigns and promotions to drive awareness and engagement.
o Measure and analyze the effectiveness of marketing initiatives to optimize results.
• Demand generation events:
o Plan and execute demand generation events to target small and medium businesses
o Identify opportunities, market segments, industry and geographical clusters to target small and medium businesses
• Product and value proposition enhancements
o Identify customer experience, product and value proposition gaps vs. competition
o Work with cross functional teams to address value proposition gaps, hindering growth
• Reporting and Analysis:
o Track and analyze key performance indicators (KPIs) related to partnership success.
o Prepare regular reports on partnership activities and results.
o Provide insights and recommendations for driving revenue growth and new customer acquisition
Qualifications:
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in marketing, partnerships and alliances
• Strong understanding of marketing principles and strategies.
• Excellent communication and interpersonal skills.
• Ability to build and maintain strong relationships.
• Strong project management and organizational skills
• Logistics and transportation experience is a plus.
Skills:
• Strong Excel and PowerPoint skills
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong negotiation and persuasion skills.
• Attention to detail and accuracy.
• Adaptability to changing priorities and environments
FedEx connects people and possibilities through our worldwide portfolio of shipping, transportation, e-commerce and digital supply chain services. For decades, we’ve been innovating to deliver more for you. Strengthening supply chains with our global network. Simplifying logistics. Enhancing tracking and visibility. And using data from every journey to make your experience better. Our people are the foundation of our success, and FedEx has consistently ranked among the world’s most admired and trusted employers. We inspire our global workforce of more than 575,000 team members to remain absolutely, positively focused on safety, the highest ethical and professional standards, and the needs of their customers and communities. Day one: 186 deliveries. Today: About 14.5 million.