Sales & Business Development Director

Job Summary:

Responsible for developing and executing sales & marketing strategies to drive revenue growth and market share for the company. This role involves building strong relationships with key stakeholders. Lead a sales team, develop sales targets, and monitor performance metrics to ensure the achievement of business objectives. The ideal candidate should have solid experience in steel wire industry.

Job Responsibilities:

• Develop the sales business plan to maximize profits, turnover growth, coverage and distribution of the company’s products.
• Develop the sales forecasts by product, month, district/area, and channel.
• Responsible for the achievement of all objectives set within the approved business plan.
• Develop and execute sales & marketing strategies to drive revenue growth and market share.
• Monitor market shifts and changing trends, economic indicators, and competitors’ strategies & services to adapt the company’s sales strategy accordingly.
• Develop market research initiatives to identify opportunities for growth and expansion in the long-term industrial sector as well as the right branding for the company.
• Identify and pursue new business opportunities to expand the company’s client base.
• Develop and implement strategies to retain existing clients and enhance customer satisfaction.
• Conduct regular performance reviews for the sales team quarterly on KPIs and provide feedback to sales team members to drive continuous improvement.
• Prepare and manage digital advertising campaigns on social media and search engines.
• Support the sales team to penetrate new channels and/or regions through creative sales techniques.
• Develop an efficient sales department structure that best serves the sales development plans.
• Manage and direct the sales team towards effective implementation of marketing activities.
• Support the sales managers in developing their proposals and presentations as per company standards.
• Ensure that adequate and qualified sales workforce is sourced as per the business requirements.
• Ensures that all trade marketing efforts are planned on time and efficiently implemented.