• Evaluating and optimizing marketing and pricing strategies.
• Analyze market trends and prepare forecasts to support decision-making.
• Increase brand awareness and market share through strategic initiatives.
• Collaborate with business development, finance, PR, and production departments.
• Develop and manage the marketing department's budget, ensuring cost-effectiveness.
• Lead and Manage the marketing department's staff, fostering a high-performance culture.
• Prepare and present quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.
• Develop strategies to drive qualified traffic and grow the company's presence.
• Deploy and manage successful marketing campaigns from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Bachelor's degree from a recognized university with a marketing, communication, or business management specialty.
• 7+ years of business management & Marketing experience in related industry.
• Ability to multitask.
• Strong verbal, written, and organizational skills.