Video Editor

The Short Version

Who we’re looking for: We’re looking for a Video Editor who cares deeply about storytelling, not just cutting clips. Someone who can turn raw footage into content that people actually want to watch, share, and engage with - across platforms like Instagram, YouTube, and beyond.

If you’re someone who instinctively notices pacing, hooks, transitions, and what makes content “scroll-stopping,” you’ll likely do well here.

What the role is about: You’ll work closely with the marketing and creative teams to bring ideas to life through video. This includes editing content across formats - performance ads, social media, YouTube, and website assets — while constantly experimenting with styles, trends, and storytelling approaches.

Why you should apply:

• You’ll work on content that reaches and impacts thousands of learners
  
• You’ll have high ownership early on - not just execution, but ideas
  
• You’ll get to experiment, test, and learn fast in a performance-driven environment
  
• You’ll build a portfolio that actually demonstrates impact, not just aesthetics
  

About us: Kraftshala is India’s largest higher-education institution in terms of marketing placements, with a 94% placement rate, and we are gunning to become the world’s largest career launchpad, across domains.

We’re backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.

Detailed Version

As a Video Editor, you will play a key role in shaping how Kraftshala shows up visually across platforms. This role goes beyond editing - it’s about understanding audience psychology, platform dynamics, and storytelling to create content that drives engagement and business outcomes.

Responsibilities & Metrics:

• Edit high-quality video content across formats (ads, social, YouTube, website). Metrics to measure: Volume of content shipped per week, adherence to timelines, internal quality ratings
  
• Enhance storytelling through pacing, transitions, sound design, and visual elements. Metrics to measure: Engagement rates (watch time, retention, CTR), qualitative feedback from team
  
• Collaborate with marketing and creative teams to execute campaign ideas. Metrics to measure: Turnaround time, number of iterations required, campaign performance
  
• Adapt content for platform-specific formats and best practices. Metrics to measure: Platform-wise performance benchmarks (Reels vs YouTube vs ads)
  
• Stay updated with trends and incorporate them into content experiments. Metrics to measure: Number of trend-based experiments, success rate of new formats
  
• Manage multiple projects simultaneously without compromising quality. Metrics to measure: On-time delivery rate, error rates, revision cycles
  
• Contribute to ideation and brainstorming for new content formats. Metrics to measure: Number of ideas contributed, ideas taken to execution
  

Monthly Outcomes

Month 1:

• Understand Kraftshala’s brand, audience, and content style
  
• Start editing simpler assets with guidance
  
• Deliver consistently on timelines with acceptable quality
  

Month 2:

• Independently handle end-to-end editing for multiple assets
  
• Show improvement in storytelling and platform adaptation
  
• Start contributing to ideation discussions
  

Month 3+:

• Own editing for key campaigns or content buckets
  
• Contribute proactively to improving content performance
  
• Reduce dependency on feedback cycles and increase first-cut quality
  

Top Grading

• Ownership & Accountability: An A-Player takes full responsibility for output quality and timelines without follow-ups, whereas a B-Player waits for instructions and reminders.
  
• Creative Thinking: An A-Player actively brings new ideas, formats, and improvements, whereas a B-Player sticks to execution without adding value.
  
• Attention to Detail: An A-Player obsesses over small details like pacing, audio balance, and transitions, whereas a B-Player overlooks inconsistencies.
  
• Learning Agility: An A-Player actively tracks trends and upgrades their editing style, whereas a B-Player relies on outdated approaches.
  
• Problem Solving: An A-Player finds creative solutions when footage or briefs are imperfect, whereas a B-Player gets blocked easily.
  

Must Haves

• 1–3 years of experience in video editing (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for)
  
• Strong proficiency in Premiere Pro, After Effects, Photoshop, and AI editing tools
  
• Good understanding of color grading, sound design, and visual storytelling
  
• Familiarity with social media platforms and content formats
  
• Strong aesthetic sense and attention to detail
  
• Ability to work independently and manage multiple projects
  
• Someone who genuinely enjoys creating content and stays updated with trends
  

Selection Process:

As a small team, it’s imperative that we get to know each other before taking the leap. Each conversation with us will last about 30-60 minutes. The process will occur over a mix of online and in-person calls.

• Setting Expectations: This will be a call with our HR team to understand your profile briefly and share the details of the selection process.
  
• Video Assignment: This is a specific assessment designed to evaluate your fit for this role 
  
• Assignment Review Conversation: This will be a detailed assignment review conversation to go over your submission for the video exercise.
  
• Skill Assessment Interview: This will be a conversation with our Head of Marketing wherein you can expect to be evaluated on the skills needed for the job (mentioned above).
  
• Culture fit conversation: A conversation with our Marketing Head to ensure that there is a fit with the Kraftshala Kode.
  
• Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.
  

Location:

Delhi

Know more about Kraftshala’s philosophy, culture and investors here.