PG India - Senior Manager- Media Planning

Company description Starcom is a global media communications agency and part of Publicis Media. It is known for building human-centric, data-driven media strategies that connect brands with consumers across platforms. Overview This role sits at the intersection of strategy, digital media, and performance, responsible for building integrated media plans with a strong digital-first approach. The candidate will translate business objectives into data-driven media strategies across channels, with primary focus on digital ecosystems. Responsibilities 1. Integrated Media Planning (Digital-Led) Develop full-funnel media plans with heavy focus on digital (Search, Social, Programmatic, Video, Display, Commerce) Align plans with business goals, audience insights, and budget allocations Drive channel mix strategy balancing branding and performance 2. Digital Strategy & Platform Planning Plan across Google (Search, YouTube, DV360), Meta, Programmatic, and E-commerce platforms (Amazon, Flipkart) Define audience cohorts, targeting strategy, and platform roles Leverage first-party data, remarketing, and lookalike audiences 3. Data, Insights & Optimization Analyze campaign performance and recommend data-backed optimizations Work with analytics teams on attribution models, dashboards, and reporting frameworks Translate data into actionable insights for continuous improvement 4. Cross-Functional Collaboration Work closely with buying, programmatic, performance, and creative teams Ensure alignment between media strategy and creative messaging Coordinate with publishers and partners for innovations and integrations 5. Client & Stakeholder Management Present media strategies, plans, and performance insights to clients Act as a strategic partner, not just execution support Manage expectations on KPIs, budgets, and timelines Qualifications Strong understanding of digital media ecosystem (Search, Social, Programmatic, Video, Commerce) Hands-on exposure to Google Ads, DV360, Meta Ads (execution knowledge preferred) Knowledge of media metrics (CTR, CPC, CPA, ROAS, Reach, Frequency) Strong analytical mindset (Excel; Power BI/SQL is a plus) Ability to connect data → insights → strategy Additional information 6–8 years Experience in media agency / digital planning role Exposure to performance + brand campaigns