IBM Innovation Studio Engagement Acceleration

Introduction

At IBM, we believe technology shapes the world. We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM's brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you'll work with bright, collaborative minds who bring passion and creativity to everything they do. You'll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

As a Client Experience Marketing professional specializing in Content & Experiential Strategy, you will define the strategy, message, and presence in partnership with cross-marketing and IBM teams. You will create overarching event and client engagements curriculum focused on IBM's go-to-market strategy.
Your primary responsibilities will include:
* Develop Event Curriculum: Create a comprehensive curriculum for IBM's marquee events, incorporating the company's go-to-market strategy and showcasing a unified, compelling IBM story. * Design Experiential Strategy: Develop a scalable and reusable experiential strategy, including activations and demos, to strengthen the event narrative and forge relationships with content teams and external and internal agencies.
* Craft Content Hubs: Leverage market adaptation and execution to create content hubs for various face-to-face and digital experiences, ensuring a consistent and compelling IBM narrative.
* Collaborate with Agencies: Work with external and internal agencies to develop top-tier event content strategy, bringing outside-in thinking and differentiating IBM's brand.
* Implement Brand Strategy: Incorporate IBM's brand strategy into event and client engagements, ensuring a cohesive and compelling story.

Required education
Bachelor's Degree

Preferred education
Master's Degree

Required technical and professional expertise

* Content Strategy Development: Exposure to creating comprehensive content strategies for large-scale events and client engagements, incorporating business objectives and brand narratives.
* Experiential Marketing Planning: Experience working with cross-functional teams to design and implement experiential marketing initiatives, including activations and demos.
* Event Curriculum Creation: Exposure to developing curricula for major events, focusing on business strategy and brand storytelling.
* Agency Collaboration: Experience working with external and internal agencies to develop event content strategies and amplify brand presence.
* Brand Integration: Exposure to incorporating brand strategies into event and client engagement plans, ensuring cohesive and compelling narratives.

Preferred technical and professional experience

* Experiential Marketing Tools: Exposure to utilizing tools and platforms to design and execute experiential marketing initiatives, including event management software and content creation tools.
* Content Analytics: Experience working with data and analytics to measure the effectiveness of content strategies and experiential marketing initiatives.
* Brand Storytelling Techniques: Exposure to crafting compelling brand narratives and storytelling techniques to engage audiences and convey business value.

Years of Experience:
2-5