MEA Media Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Media Manager is responsible for MEA Media guidelines for select Haleon brands. They work closely with OU & LOC Brand Managers to brief, develop and communicate media guidelines that help markets grow their business. These strategies should be rooted in brand and business objectives, and consumer insights that propel a creative approach to media activation. Media Plans should reflect the Global Media strategy and the OU priorities for the select brands.

Whilst a large part of their role is to support the media planning function, they are specifically tasked with bringing more creativity into the media planning process, developing ideas to elevate create to stand out executions  

This role reports to the Media & Marketing Service Director for MEA. 

Key Responsibilities

• Lead the development and execution of full-funnel media strategies aligned with brand and business objectives
• Oversee end-to-end campaign implementation across digital and offline channels, ensuring timely and high-quality delivery
• Evaluate and optimize media plans through continuous performance tracking, data analysis, and post-campaign assessments
• Collaborate with internal stakeholders, agencies, and partners to ensure seamless integration of media activities
• Drive digital excellence across platforms including paid social, programmatic, search, e-commerce media, and emerging channels
• Translate business goals into actionable media frameworks and KPIs
• Monitor market trends, consumer behaviour, and competitive activity to inform strategic decisions
• Manage budgets effectively, ensuring maximum ROI and efficiency
• Provide clear reporting and actionable insights to senior leadership
• Work closely with media channel partners and agencies to generate innovative and show stopping media solutions 
• Recommends Test & Learn approach within each Global Media guideline, focusing on channel diversity and quality improvements
• Works closely with Media Agency teams to incorporate learnings from tests and performance results  
• Ensure cohesive collaboration across brand, digital, analytics, procurement, and market teams.
• Skilled in data analysis, adept at translating insights into strategic actions.
• Supports the MMS Director in organizing quarterly media reviews, including market spends, adherence to strategy, channel mix, tactical optimizations, test & learn.   

Basic Qualifications

• 8-10 years of experience in media planning and buying, preferably within CPG or FMCG sectors
• Media Agency Experience is a must, whilst CPG Industry experience and Digital Channel Certifications are preferred.
• Proven experience managing multi-market or regional campaigns (MEA or similar regions)
• Strong expertise in digital media channels and full-funnel marketing
• Experience of working in a strategy or planning department, either client or agency side 
• Strong presentation skills, excellent at creating attractive decks and talking through ideas 
• Demonstrable experience communicating with various levels of seniority, particularly with agency partners 
• Demonstrated ability to oversee both strategy and hands-on implementation
• Experience with campaign measurement, attribution models, and media effectiveness frameworks
• Excellent analytical, organizational, and project management skills
• Strong stakeholder management and communication abilities
• Experience in D-commerce and retail media is a plus
• Familiarity with key tools and platforms (e.g., Google Marketing Platform, Meta, programmatic DSPs, retail media networks)

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.