Social Media Specialist

The Marketing and Communication team at Canadian University Dubai is looking for a Social Media Specialist be part of the Marketing and Communication team, reporting directly to the Marketing and Communication Manager. The role is responsible for developing and creating content, implementing strategies, and tracking and optimizing Canadian University Dubai’s social media marketing campaigns across all digital channels. This position is primarily content-driven and requires a high level of creativity, efficiency, and hands-on execution.

Job Role:

The Social Media Specialist duties include, but are not limited to, the following:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Maintain a social media calendar of ongoing campaigns, as well as sporadic/one-off posts based on what’s occurring on campus, and post accordingly.
• Be an expert in content creation. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action/engage.
• Develop creative content appropriate for each social media platform: Instagram, Facebook, Twitter, LinkedIn, TikTok.
• Be active with the student body, and be connected with the Student Affairs and Student Recruitment departments, to be aware of all student activities to provide coverage and create engagement with students and the community on social media platforms.
• Collaborate with team members and other departments to create engaging content for CUD initiatives and events.
• Design, build and maintain our social media presence.
• Attend CUD events on and off campus to provide social media coverage. (Some events will be outside of the standard working hours, in evenings or on the weekends.)
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with agencies and other vendor partners, as required for specific campaigns and purposes.
• Brainstorm new and creative growth strategies.
• Evaluate emerging technologies. Provide ideas and perspective for adoption of new technologies where appropriate.

Qualification & Experience

• A related university undergraduate degree or a two-three-year certificate/diploma.
• Proven work experience in social media – both organic and paid campaigns
• Experience with and an understanding of social media platforms, including but not limited to: Instagram, Facebook, Twitter, LinkedIn, and TikTok
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate action
• Experience in creative campaign development
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing/social media
• Canadian affiliation or a keen understanding of Canada is preferred.

Knowledge & Skills:

• Strong planning and organizational abilities
• Effective multi-tasking skills
• Proficient in IT tools: Microsoft Word, PowerPoint, and Excel
• Excellent communication skills, both verbal and written
• Achievement-driven with a strong sense of commitment
• Customer-focused with a service-oriented mindset
• Proficiency in English (both verbal and written); knowledge of Arabic or French is an asset
• Strong interpersonal skills and the ability to work collaboratively
• In-depth understanding of the higher education sector, both locally and internationally

This role is primarily a content creation position. The ideal candidate must be highly proficient in shooting and editing high-quality videos using an iPhone, with 2-3 years of experience in producing engaging digital content. Speed and efficiency in both shooting and editing are essential, as the candidate will be assessed on these skills during the interview process. 

 Why Join Canadian University Dubai

Canadian University Dubai offers a dynamic, inclusive, and forward-looking academic environment that values creativity, innovation, and collaboration. Located in the heart of Dubai, the university provides a multicultural setting that brings together students, faculty, and professional staff from diverse backgrounds and perspectives.

As a member of the Canadian University Dubai community, employees have the opportunity to contribute to a growing institution with a strong international outlook and close alignment with Canadian educational values. The university places a strong emphasis on student engagement, academic excellence, and community impact, while fostering a supportive and professional workplace culture.

Joining Canadian University Dubai means being part of an institution that encourages continuous learning, creative expression, and meaningful contribution, while offering exposure to a vibrant higher education sector within one of the world’s most dynamic cities.

Established in 2006, CUD is one of the most promising universities in the Middle East, Africa, and South Asian region, QS Ranked in the top 2% of Universities in the World, the #1 University in Dubai, and 21st in the Arab Region according to the QS Arab Region Rankings 2025.

Our expanded City Walk campus hosts state-of-the-art amenities with a focus on entrepreneurship, innovation, and creativity. Combining all the essential elements of technology, the avant-garde campus brings a new experience to students, featuring: laboratories, research facilities, media studios, high-tech classrooms, a multipurpose theatre, gymnasium, student centre, plenty of dining and entertainment options, and many more!

With the world’s fastest growing population, Dubai is home to an exciting, diverse, multi-cultural blend of young, dynamic, professionals, all drawn to the Emirate for its unrivalled lifestyle and the outstanding employment prospects.