Social Media Manager

One of our clients in Dubai is looking for Social Media Manager, who will be responsible for turning company into the most entertaining, trusted, and culturally relevant wellness voice in the region, a destination where education meets, health and wellness and community is everything. This is a highly creative, hands-on role for someone who loves ideating, filming, editing, storytelling, experimenting with trends, and building a brand personality that people fall in love with.

• Content Creation & Brand Voice
• · Plan, script, film and edit high impact short form content (IG Reels, TikTok, Shorts)
• · Turn complex health concepts into digestible, fun, bold, shareable content
• · Develop a distinct, recognisable company social voice, witty, informed, warm, and culturally in tune
• · Build a weekly/monthly content calendar tied to brand goals, launches and trending health themes
• · Maintain high aesthetic standards and brand consistency across all formats
• Community Building
• · Engage daily across comments, DMs, Q&As and community prompts
• · Build a safe, supportive, educational environment rooted in trust
• · Surface insights, questions and emerging topics shaping the community’s needs
• Creators, Experts & Partnerships
• · Identify, brief and manage influencers, health professionals, UGC creators, and ambassadors
• · Co-create educational content with experts
• · Ensure everything produced aligns with company’s science-backed, compliant messaging
• Insights, Trends & Performance
• · Track and analyse performance metrics; refine strategy continuously
• · Identify cultural moments, regional trends and wellness conversations the brand should own
• · Innovate through new formats, series, story arcs and platform opportunities
• Cross-Functional Collaboration
• · Work closely with the Founder and creative team on storytelling and messaging
• · Partner with growth to align content with paid strategy, retention, launches and funnels
• · Feed insights into product development, campaign ideation and brand evolution

• Skills & Experience· 4+ years managing social for a consumer, wellness, or creator led brand· Proven ability to create high-performing short-form video content· Expert understanding of IG + TikTok culture, humour, editing, and hooks· Strong creative instincts: you get what is funny, what is bold, what will resonate· Great copywriting, warm, witty, sharp, credible· Confident filming yourself and others, giving direction, and crafting ideas end-to-end· Proficient in CapCut, Adobe Suite, Canva, Figma or similar tools