Job description
We are looking for a results-driven SMM Manager with experience in real estate and luxury сегments, specialising in developing and executing data-driven social media strategies for international audiences.
We need a specialist who is skilled in content planning, brand communication, and performance optimisation across multiple platforms.
Responsibilities: Develop and execute content plans in line with project strategies Manage and grow social media channels (Instagram, LinkedIn, YouTube, Facebook) with a focus on an international audience Develop and implement SMM strategies for real estate and branded residences projects Collaborate with the Head of SMM on communication strategy development Assign tasks to designers and production teams, and ensure high-quality visual content delivery Contribute to creative concepts, content formats, and special projects Engage with the audience and clients, maintaining brand tone of voice Monitor the real estate market (including the UAE), competitors, and industry trends Analyse channel performance, prepare reports, and optimise strategy based on data Actively collaborate with an international team and contribute to both operational and strategic tasks Opportunity to work with a leading marketing agency in Dubai on international development projects Projects in the branded residences and luxury real estate segment Competitive salary (to be discussed after the interview process) Remote work format Opportunities for professional growth and development in the international market Core Skills & Expertise: Social Media Strategy & Content Planning Real Estate & Branded Residences Marketing Performance Analytics & KPI Tracking Audience Engagement & Community Management Creative Direction & Visual Content Coordination Market Research & Competitive Analysis Technical Skills: Figma (brief creation, references, basic layouts, design collaboration) Video editing tools (CapCut, Adobe Premiere Pro, or similar) Social media analytics tools and reporting Qualifications: 1+ year of experience in Social Media Marketing (real estate focus) Strong understanding of real estate development projects and market dynamics (UAE experience is a plus) Experience with premium/luxury brands or fashion industry is an advantage Strong portfolio demonstrating successful campaigns and strategies Advanced English proficiency (B2+ level)
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