Senior Marketing Manager, Deliveroo Plus

About the team
The Marketing Team is responsible for driving brand, customer and business growth across the UAE, KW and Qatar. We do this by developing marketing strategies and programs to build awareness, create demand, optimize traffic, and continually improve our brand experience customers to deliver growth for the business. We apply research, analyze performance metrics, and provide product and industry expertise and understanding of customer behavior to inform and refine the business’ marketing strategy and execution. We develop content, manage, and deliver targeted merchandising and promotional activities. We apply customer-centric methodologies to improve our brand experience for customers. We drive marketing excellence by measuring efficiency and effectiveness of activities. We deliver improvements in the process to scale delivery.

About the role
As the Senior Marketing Manager, Deliveroo Plus, you will own the end-to-end marketing for driving Deliveroo Plus growth, aligning with the company’s business objectives and goals. You will work collaboratively with local and international teams to achieve Plus acquisition and retention goals. Please note: this is a fixed term contract maternity cover contract role.

What you’ll be doing

1. Subscribers Acquisition & Growth: Develop and execute marketing strategies to drive new subscriptions to free-trial/ free-trial to paid conversion

   
   
   

2. Retention & Loyalty: Implement lifecycle marketing, personalized experiences, and win-back campaigns to reduce churn and enhance engagement

   
   
   

3. Data Analysis & Reporting: Monitor KPIs, acquisition costs etc to optimize performance.

   
   
   

4. Pricing & Product Strategy: Collaborate with product and Central teams to refine subscription packages, trial offers, and value propositions

   
   
   

5. Campaign Management: Plan, test, and optimize marketing messages and creative assets to improve ROI.

   
   
   

Requirements

Analytical Mindset: Proficiency in data analysis and customer segmentation. Ability to work with data.

Digital Marketing Expertise: Experience in paid and owned media, CRM and conversion rate optimization. Proven capability in multi-channel marketing program management, data-informed decision making processes and performance-based marketing approach

Strategic Thinking: Ability to understand customer behavior and use customer insights to refine Plus CVP, and build long-term acquisition and retention strategies.

Test, Learn & Scale: Proven track record of working in designing and executing marketing experiments and scaling proven strategies or tactics

Collaborative: Highly collaborative and possesses excellent communication skills with a passion for building strong relationships. Proven experience to influence, motivate and manage external stakeholders as well as internal teams. Experience in collaborating across geographies, especially with global teams is a must.

Delivers with speed, accuracy and quality: Thrives in a fast-paced environment. Ability to navigate ambiguity. Attention to detail, able to multi-task and cope with large volumes of concurrent workstreams.

Experience: Minimum 10 years in growth marketing of which at least 4 in subscriptions.

Language: Good written & spoken English

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are – your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don’t hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.