Senior Manager, Product Marketing

BUSINESS INTRODUCTION
Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 43,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day.
JOB TITLE
Senior Manager, Product Marketing | Majid Al Futtaim Future Solutions | Customer Solutions - UAE
ROLE SUMMARY
The Product Marketing Manager – SHARE will lead the go-to-market strategy and marketing initiatives for SHARE’s shopping products across Majid Al Futtaim. The role translates shopper insights into clear value propositions, drives multi-channel campaigns, and ensures cross-functional alignment to deliver measurable commercial outcomes. It also owns the product roadmap, campaign execution, and performance measurement to maximize app engagement, basket size, and revenue.
ROLE PROFILE

• Lead GTM strategy for SHARE shopping products, campaigns, seasonal promotions, and retail events.
• Translate shopper insights into actionable value propositions and marketing narratives.
• Own the product marketing roadmap, prioritizing initiatives with the highest impact on engagement and revenue.
• Align campaigns and initiatives across Product, CRM, Creative, Paid Media, and Business Units.
• Drive execution of cross-channel campaigns including in-app, onsite, and lifecycle journeys.
• Measure performance, analyze KPIs, and optimize campaigns for improved commercial outcomes.
• Build compelling internal storytelling, decks, and presentations for senior stakeholders.
• Lead and influence cross-functional teams without direct authority to ensure alignment and execution.

REQUIREMENTS

• Strong experience in Product Marketing, GTM strategy, and multi-channel campaign execution in Retail, Grocery, Fashion, FMCG, or loyalty-based products.
• Expertise in shopper insight, customer value proposition (CVP), positioning, and lifecycle/funnel optimization.
• Excellent stakeholder management, communication, and storytelling skills, including working with senior retail leaders
• Analytical mindset with ability to derive insights from data, measure performance, and optimize campaigns.

WHAT WE OFFER

• At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.