Senior Growth Manager, MENAT

You’ll join the SAMEA Growth team within the Markets & Subscriptions organisation, focused on bringing Spotify Premium to more listeners across the MENAT region. This team sits at the intersection of marketing, product, data, and commercial strategy, working closely with local market teams to grow both free and Premium users. 

In this role, you’ll co-own growth across the Middle East, North Africa and Turkey, shaping strategy, running experiments, and turning insights into action that drives meaningful impact.

What You'll Do

• Contribute to driving the growth strategy across the MENAT+ region with a focus on increasing Premium users
• Own the end-to-end Premium growth plan, including subscriber and revenue performance across specific markets in the region
• Manage and optimize the full conversion funnel—from subscriptions to, retention, and lifecycle marketing
• Partner with local market leadership (Marketing, Music, Partnerships) to shape strategy using customer insights, market trends, and competitive dynamics
• Design and run experiments on owned and paid channels, as well as own surfaces, to improve conversion and retention, using structured testing and clear success metrics
• Work with Product and paid media teams to design and run experiments on owned and paid channels, as well as own surfaces, to improve conversion and retention, using structured testing and clear success metrics
• Work with the music and marketing teams to drive premium desirability through paid campaigns and live events initiatives
• Collaborate with Brand and Performance Marketing teams to align paid, owned, and earned media efforts
• Analyze performance data and user behavior to continuously refine strategy and identify new growth opportunities
• Work with Product, Data Science, and Payment teams to unlock new capabilities and scalable growth levers
• Develop business cases and evaluate the impact of growth initiatives with Finance and Data partners
• Capture and share learnings to strengthen the SAMEA Growth playbook and improve future campaigns
• Contribute to cross-regional initiatives with other Growth team members across the regions
• Integrate AI-driven tools and workflows to improve decision-making and execution efficiency
  

Who You Are

• You have experience working in a digital or online consumer business such as streaming (preferred), e-commerce, media, or tech
• You have hands-on experience running digital marketing and CRM campaigns across multiple channels
• You are comfortable working across the full conversion funnel, from acquisition through retention
• You use data and insights to guide decisions and continuously improve performance. You should ideally have experience with data analytics tools. SQL knowledge is preferred.
• You are experienced with tools such as analytics platforms, CRM systems, or experimentation frameworks
• You are comfortable working cross-functionally and influencing stakeholders without direct authority
• You take ownership of your work and are comfortable executing independently when needed
• You are curious about user behavior and enjoy testing, learning, and iterating
• You are familiar with applying AI tools to support analysis, planning, or execution
• You understand the finances basics, and are familiar with how LTV, SAC and gross margin are impacted.
• You communicate clearly and collaborate effectively across distributed teams
• You have experience delivering projects end-to-end in a fast-paced environment
• English is mandatory, Arabic and/or Turkish proficiency preferred, French is a bonus
  

Where You'll Be

• This role is based in Dubai
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 2-3 times per week