Marketing Director

Overview
Analog is pioneering the era of physical intelligence. Where digital intelligence transformed our online lives, Analog is transforming the lived world, making cities more adaptive, industries more resilient, services more human centered, and experiences more extraordinary.
At the heart of our approach are living world models, continuously updated, enriched by every capture point, every device, every interaction. Within them resides Ana, the Analog Neural Agent. Ana perceives, adapts, and guides, transforming raw data into foresight and orchestration that improves outcomes across sectors, from safeguarding high-value assets to enhancing human performance.
Overview:

We are seeking a Marketing Director to build Analog’s global communications and product marketing engine from the ground up. This is a founding, hands-on role — not one that inherits a team, but one that defines the category, credibility, and market narrative across the US and MENA.

You will operate as a practitioner-leader: equally fluent in earned media and product positioning. From pitching tier-one US press to pressure-testing messaging with analysts and briefing the CEO ahead of keynotes, you will shape narratives that matter — for investors, customers, partners, and the broader market.

You will own:

• US-first earned media strategy, with regional and global amplification
• Product marketing across Analog’s portfolio
• Executive thought leadership and brand trust
• Regional communications across the UAE and MENA

This is not a role about maintenance — it is about market-making. Physical Intelligence is a category still taking shape. You will help define it, frame it, and defend it across priority markets.

Based in Abu Dhabi — the company’s operational center of gravity — you will work directly with the founder and leadership team, leveraging strong enterprise partnerships and deep technical differentiation to build a world-class communications engine with global reach.

Responsibilities:

Lead Global Communications (US & MENA)

Build and lead a US-first global communications function while maintaining strong credibility across the UAE and broader MENA. Position Analog as the category leader in Physical Intelligence — trusted in Western markets and respected across the Gulf.

Narrative & Messaging

Own Analog’s narrative architecture, including positioning, core messaging, proof points, competitive framing, FAQs, and spokesperson guidance. Ensure global consistency while thoughtfully adapting messaging for regional markets and regulatory environments. Define and shape the Physical Intelligence category before competitors do.

Earned Media & Executive Communications

Lead earned media across US tier-one tech and enterprise press, alongside UAE/MENA regional and government media. Drive executive communications — POVs, keynotes, op-eds, and media preparation — elevating the CEO and leadership team as authoritative voices. Build trusted relationships with journalists, analysts, and key government stakeholders.

Launches, Reputation & Regional Presence

Own communications for product launches, partnerships, major announcements, and crisis moments. Manage the PR agency ecosystem with clear performance metrics tied to business impact. Lead presence at key regional platforms such as GITEX and ADIPEC, supporting brand growth across the GCC.

Product Marketing

Define positioning, ICPs, messaging, and differentiation across Analog’s portfolio — World Model, Hive, Robotics, Ana — and vertical solutions. Translate complex capabilities into clear enterprise value.

Category Leadership

Frame Physical Intelligence as the next evolution of AI, establishing Analog as the market leader through strong competitive positioning and differentiated messaging.

Go-to-Market Strategy

Lead integrated GTM planning across launches, adoption strategy, pricing narratives, and sales alignment. Partner closely with Product and Partnerships to ensure credible, capability-backed messaging.

Revenue Enablement

Develop high-impact sales assets — decks, one-pagers, case studies, demo narratives — and practical enablement tools including battlecards, objection handling, ROI messaging, and “why now” positioning to accelerate pipeline and close rates.

Analyst Relations

Build structured engagement with leading global analysts (Gartner, Forrester, IDC and specialist firms). Develop a 12–18 month roadmap toward Magic Quadrant/Wave inclusion. Ensure proof points are validated and delivered in analyst-ready formats, translating analyst insight into strategic advantage.

Executive Voice & Brand Trust

Strengthen Analog’s authority through clarity, transparency, and measurable proof — particularly in complex AI-adjacent domains. Scale executive presence at top-tier events such as NVIDIA GTC, Gartner Summits, and GITEX. Turn strategic partnerships and high-profile sponsorships into credibility-building media moments. Maintain a confident, human-centric, category-defining brand voice — never hype-driven. Clearly define Ana’s role as both product capability and brand persona, ensuring disciplined and differentiated storytelling.

This role integrates communications, product marketing, analyst engagement, and executive positioning to establish Analog as the defining leader in Physical Intelligence.

Qualifications:

• 12+ years in tech marketing, with deep PR leadership (in-house and/or agency) and a proven track record of US earned media wins
• Demonstrated experience in product marketing for technical products — platforms, enterprise software, data/ops, robotics, XR/spatial, edge infrastructure, or emerging tech
• Exceptional writer and editor: press-grade clarity, strong POV, message discipline under pressure
• You do not need an agency to draft a press release, map an ICP, or build a briefing deck, though you know how to direct them effectively
• Confident executive partner: you can advise, push back, and protect the narrative when leadership wants to say more than is wise

Nice to Have

• Experience building PR and product marketing programs for category-creating companies — you have framed a market, not just entered one
• Regional experience: familiarity with UAE/MENA media, government communications, or enterprise marketing in the Gulf
• Existing US media network across tech and enterprise press — you know who to call, and they know you
• Analyst relations experience: you have managed AR programs and understand how analyst research cycles work
• Background marketing to operations-heavy or mission-critical environments: infrastructure, public sector, industrial, healthcare, or sports performance
• Crisis and issues communications experience — and the judgment to know when saying nothing is the right answer
• Technical fluency in AI, robotics, XR, and infrastructure: you can translate complex technical vision into investor-grade logic

This role is full-time and based in Abu Dhabi, working closely with the founder and executive leadership team.

What Working at Analog Offers

• Culture: A collaborative, globally minded team building the future of physical intelligence. We value curiosity, courage, and creativity, and we’re united by a belief that technology should amplify human potential rather than replace it.
• Impact: The opportunity to work on projects with national and global significance, from adaptive cities and resilient infrastructure to next generation sports, entertainment, healthcare, and energy. Every product you help build contributes to shaping a safer, smarter, more human centered world.
• Growth: Outstanding opportunities for learning and career development. You’ll collaborate with leaders across AI, robotics, mixed reality, and systems engineering, while working on industry first, frontier scale solutions.
• Rewards: A competitive compensation package with healthcare, education support, and generous leave benefits, reflecting the high value we place on our people and their families.