Plan and execute marketing campaigns across Instagram, TikTok, Facebook, Google Ads.
• Manage and optimize Meta Business Suite, Ads Manager, and Google Ads accounts.
• Track and improve key metrics like CTR, CPC, ROAS, and engagement.
• Collaborate with the web and design team to create landing pages and promotional content.
• Run email campaigns and WhatsApp marketing for customer engagement.
• Monitor trends, competitor activity, and suggest data-driven improvements.
• Assist in creating ad copies, visual briefs, and campaign ideas.
• Strong hands-on knowledge of Meta Ads (Facebook/Instagram) and Google Ads
• Familiarity with Google Analytics, Meta Pixel, and conversion tracking
• Ability to build audiences, run retargeting, and segment campaigns effectively
• Comfort working with design tools like Canva or coordinating with designers
• Basic SEO/SEM understanding is a plus
• Strong copywriting and content planning skills
• Proactive, results-driven mindset with attention to detail
• English proficiency is required (Arabic is a plus)