Nationality - Open
Gender - Open
Budget - AED 20k for Brand Manager per month
Exp - 8-10 yrs
5 days working
Location - Business Bay (Head Office), soon moving to Jafza Freezone
Candidates preferred from the Fashion retail industry. If you get someone from the Luxury retail industry, share first.
Position Summary:
• The Brand Manager is responsible for shaping and elevating the brand image of the
company and its products.
• This role requires conducting market research, analyzing brand performance, and
leading strategic brand initiatives.
• The ideal candidate will collaborate with stakeholders to develop product assortments
that meet consumer needs and drive market success.
Key Responsibilities:
Brand Positioning:
• Define and communicate brand positioning, value proposition, and messaging across
the portfolio.
• Develop and implement innovative marketing campaigns and promotional initiatives to
enhance brand visibility and engagement.
• Ensure brand consistency across all channels, including digital platforms, advertising,
and in-store experiences.
Operations Management:
• Oversee retail operations, including store management, staffing, and customer service
standards.
• Develop and enforce standardized operating procedures (SOPs) to optimize efficiency
and consistency.
• Monitor retail performance metrics, analyse KPIs, and implement actionable strategies
for improvement.
Retail Execution:
• Conduct regular audits and store visits to assess compliance and identify growth
opportunities.
• Analyse brand performance metrics and prepare reports for senior management,
highlighting insights and trends.
• Manage relationships with brands, wholesale accounts, and key stakeholders to drive
alignment and collaboration.
Brand Building:
• Collaborate with brands to identify market trends and consumer preferences that inform
product development.
• Drive initiatives to adapt the brand strategy to evolving customer needs.
• Manage the product lifecycle from concept to launch, ensuring strategic alignment.
Marketing and Communication:
• Develop integrated marketing plans to support brand objectives and sales goals.
• Oversee advertising, media, public relations, and digital marketing strategies to
maximize brand engagement.
• Monitor campaign performance and optimize investments to achieve ROI targets.
Education
Minimum Qualification required: ·
• Bachelor’s degree in business administration, Marketing, or a related field.
• MBA preferred.
Experience: ·
• 8-10 years in Retail Brand Management with a proven track record of leading brand
strategy.
Required Knowledge, Skills, Abilities and Attributes:
• Strong analytical skills with a data-driven mindset.
• Exceptional leadership, communication, and interpersonal abilities.
• Proficiency in Excel and familiarity with data analysis tools.
